1 / 6

Newsbrands and online retail

Newsbrands and online retail. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m. 2.4m additional reach. 13.9m (online total). 38.9m (print total). Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12 ).

clarke
Download Presentation

Newsbrands and online retail

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Newsbrands and online retail

  2. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m 2.4m additional reach 13.9m (online total) 38.9m (print total) Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12)

  3. People are more likely to find out about the websites they regularly use through press ads Source: TGI GB 2012 Q4 (July 2011 – June 2012)

  4. 98% of online newsbrand visitors go to a retail site; making them 10% more likely to do so than the average internet user. They also over index on a wide variety of retail sites Source: comScore MMX Cross Visiting Nov 2012

  5. 82% of mobile internet newsbrand visitors go to a retail site on their phone; making them 80% more likely to do so than the average mobile internet user. They also over index on a wide variety of retail sites Source: comScore GSMA, September 2012

  6. Research from the Telegraph shows that advertising in print and online led to a 9% increase in online actions for retailers Vs. Benchmark level, retailers using Telegraph in print and digital saw a +9% average uplift in total online actions Source: Telegraph Works Print + Net

More Related