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Dr. Elsayed Nasser Theories Of Motivation. Learning Objectives. Explain the difference between Management & Leadership Why motivation is important ? Define the terms management & Leadership What theories of Motivation? 25 Factors for motivation. Management. Types: * MANGEMENT BY FEAR
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Dr. Elsayed NasserTheories Of Motivation DR.ELSAYED NASSER
Learning Objectives • Explain the difference between Management & Leadership • Why motivation is important ? • Define the terms management & Leadership • What theories of Motivation? • 25 Factors for motivation DR.ELSAYED NASSER
Management Types: * MANGEMENT BY FEAR * MANAGEMNT BY PUNISHMENT * MANAGEMNT BY STICK & CARROT * MANAGEMENT BY CIA * MANAGEMENT BY OBJECTIVE * MANAGEMENT BY EMPOWEREMENT * MANAGEMENT BY (NON-MANAGEMENT) * ETC. DR.ELSAYED NASSER
Management Definition: “Management is having things done through others” (Peter Ducker) • “Management is having things done with others & through others well & willingly” • (Peter Ducker) DR.ELSAYED NASSER
هو تحقيق مستهدفات الشركة من خلال قدراته ومهاراته وقدرات ومهارات الآخرين مع حسن إستثمارة للموارد الخمسة الوقت والجهد والآلآت والموارد البشرية والمال *** DR.ELSAYED NASSER
Managing Planning: Developing your plan Directing: Implementing your plan Controlling: Seeing that your plan was carried out DR.ELSAYED NASSER
Implementing Controlling Planning DR.ELSAYED NASSER
Implementing: • Selecting • Training • Coaching • Supervising • Motivating • Counseling • Helping • Etc.. Deciding Communicating Improving • Planning: • Setting Objectives • Setting Budgets • Organization • Action Planning • Etc… • Controlling: • Measuring • Evaluating • Appraising • Correcting • Etc… DR.ELSAYED NASSER
Planning Organizing Controlling Directing Sales Management Decision Areas • Set Objectives • Determine • Sales Force • Size • Select • Territories, • Recruiting • Selecting Customer Needs/wants • Training & • develop • Evaluate • & control • Motivate • Compensation DR.ELSAYED NASSER
Supervising salespeople • Achieve company objectives through him & his team using his & their ability & skills 1st task ( Team building ) • 1- Recruitment & selection • 2- Training • 3- Development • 4- Motivation DR.ELSAYED NASSER
Leadership & management ?? Leadership Management DR.ELSAYED NASSER
Leadership: Ability to influence people to achieve extra ordinary results without authority • The one most important words • We _______ I • The two most important words • Thank you • The three most important words • If you please • The four most important words • What is your opinion ? • The five most important words • I am pride of you- أنا فخور بك • The six most important words • Yes I admit I made a mistake DR.ELSAYED NASSER
المبدأ الاول : التزم بمبدأ الاستقامة التامة في كل ما تعمل المبدأ الثاني : كافح في أن تكون خبيرا في مجال عملك DR.ELSAYED NASSER
المبدأ الثالث : استعمل لغة قوية للتأثير في نفوس الآخرين وفي توضيح الأهداف المبدأ الرابع : كن ملتزما وصادقا في التزامك تقبل المخاطر في سبيل الاصرار والالتزام بمواقفك وحتى في أوقات العسرة DR.ELSAYED NASSER
توقع الأفضل المبدأ الخامس : التفكير الايجابي له قوة دافعة بشرط التزود بوقود من الحماس المبدأ السادس : اهتم بشؤون من تقود حاجة من تقود في أعلى قائمة اسبقياتك فكّر في مجموعتك قبل أن تفكر في نفسك افعل ما تعنيه كلمة القيادة – أي كن في المقدمة المبدأ السابع : القائد الناجح يتألق نجمه في ميدان العمل اما القائد العاجز فيختبئ في مكتبه ويصدر الأوامر DR.ELSAYED NASSER
Leadership & management Leadership Management DR.ELSAYED NASSER
علاقة القائد بالأتباع قال نابليون : جيش من الأرانب يقوده أسد خير من جيش من الأسود يقوده أرنب..القائد يكون قائدا عندما يكون لديه أتباع.. • إن جيش من الأسود يقوده أسد أفضل.. • هل القيادة فطرية أم مكتسبة؟3% فقط هم الذين عندهم القيادة فطرية. DR.ELSAYED NASSER
فشل نجاح إدارة - تحفيز = إدارة + تحفيز = DR.ELSAYED NASSER
Performance is… • Ability • Motivation • Opportunity Ability Opportunity Motivation DR.ELSAYED NASSER
Motivation and Performance • Performance= M*A*O • M=motivation:intensity, direction, and persistence of EFFORT in attaining a goal. • A=ability: Personal resources that can be applied to attain a goal. depends on education, experience and training and its improvement is a slow and long process • O=opportunity to perform absence of obstacles and providing support to attain a goal. DR.ELSAYED NASSER
Why we need motivation ? الأداءPerformance = القدرة Ability* الدافع *Motivation* الفرص الــقـدرة Ability = المهارة Skills * الثقة Confidence الــمـهـارهSkills = تدريب علمي وبيعي Training + خبرات Experiences + دراسة Education *************************************** الأداء = المهارات العلمية والبيعية والخبرات* الثقة * الدافع * فرص النجاح DR.ELSAYED NASSER
Motivation • Motivation is the willingness of a person to exert high levels of effort to satisfy some individual need or want. • The processes by which individual’s direct , and persists their efforts toward attaining a goal. • All human behavior is motivated by something (motivator). DR.ELSAYED NASSER
Motivation …is a concept used to describe both the extrinsic conditions that stimulate certain behavior and the intrinsic responses that demonstrate that behavior in human beings. • Motivation is a process that stimulates a person to act. • The Drive to Achieve a Goal • is a process of moving Stimulate , directing ,driving oneself and others to work toward organisational objectives • The processes by which individual’s direct , and persists their efforts toward attaining a goal. DR.ELSAYED NASSER
مصطلحات مهمة التحفيز : هو حث واستثارة دافعية العاملين لأداء جيد هو القوة التي تحرك الناس للفعل الدافع : حاجة تصاحب النفس حتى يتم اشباعها الآخرين : كل من تحتك بهم في المؤسسة DR.ELSAYED NASSER
أهمية التحفيز • ليحب العاملون عملهم ، ويشعرون بالرضا تجاه ما يعملون • لتتحقق أهداف الشركة • ليساعدك في إدارتك أناس فاعلين محبين نشطين DR.ELSAYED NASSER
Why Worry about Motivation !! • Better Morale for Supervisors and Staff • Good achievement • Better Public Relations • Fewer Accidents • Increased Efficiency and Effectiveness • Lower Turnover DR.ELSAYED NASSER
MASLOW ABRAHAM HAROLD (1908-1970), • was an American psychologist Maslow was born in New York City. He wrote several books, including Motivation and Personality (1954) and Toward a Psychology of Being (1962). DR.ELSAYED NASSER
Theory of Abraham Maslow • The basic human needs, according to Maslow, are: • physiological needs (Lowest need) as hunger,thirt, sleep.etc • safety needs; as security,protection from danger. • love needs; as belonging, love,frindship. • esteem needs; as self respect,status recognation • self-actualization needs (Highest)is achieved by few as Nageeb Mahfowz self actualised as the first arabic person to win the Nobel Prize for stories in 1988. • unsatisfied needsequal motivator • when one need is satisfied he aspires for the next higher one. DR.ELSAYED NASSER
2-Theory X Assumptions • can be ascribed to Sigmund Freud (1856:1939) • People dislike of work and will avoid it if he can. • Most people must be controlled , directed and threatened before they will work hard enough. • Most workers prefer to be directed because they do not like responsibility and want security above all. • These assumptions : • tough management • punishments • tight controls • These are "wrong" because man needs more than financial rewards at work. DR.ELSAYED NASSER
Dangers of punishment • Create fear • Losing the work efforts. • Seeking protection through informal groups. • Best employees may leave work. DR.ELSAYED NASSER
3-Theory Y Assumptions • Assumptions • The worker naturally enjoy work. • Man will exercise self- directed and self- controlled if he is committed to the aims of the organization. • man learns under proper conditions, not only to accept but to seek responsibility. • Imagination, and creativity can be used to solve work problems by a large number of employees. DR.ELSAYED NASSER
4-Frederick Herzberg Theory Hygiene / Motivation TheoryTow Factor Theory • This is based on analysis of the interviews of 200 employees. According to this theory, Peoples needs are of two types: • Extrinsic factor (hygiene factors) • Intrinsic factor (motivator factors) DR.ELSAYED NASSER
Hygiene / Motivation Theory • Extrinsic factor (hygiene factors) Factor outside the job. • Salary • Security • policies • Supervision • Interpersonal relations • Working conditions Unsatisfactory hygiene factors can act as de-motivators, but if satisfactory, their motivational effect is limited. DR.ELSAYED NASSER
Hygiene / Motivation Theory • Intrinsic factor (motivators) Factor inside the job. • Recognition • Responsibility • Advancement • Growth and development • Achievement • Work itself DR.ELSAYED NASSER
Events on the job that led to extreme dissatisfaction Events on the job that led to extreme satisfaction achievement Recognition Work itself Responsibility Advancement Company policy and administration Supervision Relationship with supervisor Work condition Salary Relationship with peers Personal life Security 60 40 30 20 10 0 10 20 30 40 50 60 50 Percentage frequency DR.ELSAYED NASSER
Herzberg’s Motivation-Hygiene Theory • Two independent scales: • Satisfaction and No Satisfaction • These are the motivators • Dissatisfaction and No Dissatisfaction • Hygiene or maintenance factors DR.ELSAYED NASSER
CAN RAISE Hygiene Salary Security Policies Supervision Interpersonal relations Working conditions Recognition Work itself Responsibility Advancement Growth and development achievement Job performance CAN LOWER Motivators DR.ELSAYED NASSER
5- ERG Theory • 3 groups of core needs • Existence ( physiological and safety ) • Relatedness ( social ) • Growth – intrinsic desire for personal development ( esteem – self actualization ) • ERG demonstrates that More than one need may be operative at the same time DR.ELSAYED NASSER
6-Equity Theory • Motivation decreases when employees feel under-rewarded by comparison to Coworkers Neighbors Self in an earlier state DR.ELSAYED NASSER
7-Enhancing Motivation • Management by Objectives (MBO) • Participative management and empowerment • Modified work schedules Work-share programs Flextime programs DR.ELSAYED NASSER
8-McClelland’s Needs Theory • The need for Achievement: الإنجاز • is the drive to accomplish challenging goals. • The need for Power: والنفوذ • is the desire to control others; to influence others’ behavior according to one’s wishes. • The need for Affiliation ( belonging ):الإنتماء • is the desire for close relationships with others. DR.ELSAYED NASSER
9-Covey theoryنظرية التوازن DR.ELSAYED NASSER
أكاديمية المهارات المتقدمة للتنمية البشرية دورات الدكتور / السيد ناصر الدكتور السيد ناصر نظريات التحفيز • حاصل على ماجيستير إدارة الأعمال م جامعة ميزوري الأمريكية أكتوبر 2010 • حاصل على دبلومة الموارد البشرية يناير 2010جامعة القاهرة • حاصل على دبلومة إدارة الأعمال من كلية كامبريدج مارس 2008 • حاصل على دبلومة تدريب مدربين من كلية كامبريدج مايو 2007 • 18 خبرة في مجال التسويق والدعاية بالإمارات العربية ودولة قطر ومصر elsayednasser@hotmail.com http://kenanaonline.com/DrElsayedNasser DR.ELSAYED NASSER