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Theories of Motivation

Theories of Motivation. HOT ROC. Motivation Injury: third-degree lateral sprain and tendon damage What motivated Kerri to jump again after her first injury? What are other examples of people who have accomplished the seemingly impossible?. Motivation.

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Theories of Motivation

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  1. Theories of Motivation

  2. HOT ROC • Motivation • Injury: third-degree lateral sprain and tendon damage • What motivated Kerri to jump again after her first injury? • What are other examples of people who have accomplished the seemingly impossible?

  3. Motivation • Definition: an internal state that activates behavior and directs it toward a goal • What motivates you? • Outside & inner motivations • Types of motivation: • Drive-reduction • Incentive • cognitive

  4. Instinct Theory • Innate tendencies that determine behavior • Does not explain behavior, just labels it

  5. Drive-Reduction Theory • Needs- organism requirements • Physiological: food, oxygen, etc. • Psychological: self-esteem • Produce drive (internal condition) • When a baby is deprived it feels agitated and needs to relieve this tension through a random activity. • Homeostasis- the tendency of the body to return to a balanced state • All human motives are extensions of basic needs • Does it work?

  6. Incentive Theory • Our actions are directed towards a goal (incentive) • Reinforcers • Goals • Rewards • Praise • Recognition • Does it work?

  7. Cognitive Theory • Extrinsic Motivation • Activities that either reduce biological needs or help obtain external incentives • (Your parents want you to play football) • Intrinsic Motivation • Activities that are personally rewarding or because they fulfill our beliefs and expectations • (You love to play football)

  8. Motivation Activity

  9. Make an Ad • Purpose: • Apply theories of motivation • Strategy: • You are industrial psychologists who have been hired to create an ad for a new, innovative product

  10. Pick a new product to design/invent: Snack food Perfume/cologne Car Nonalcoholic drink Line of clothing Communication device Motivation theories: Drive-reduction Incentive Cognitive Necessary Components: Name Slogan Image Target population Make an Ad

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