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Chapter 1, Section 3

Chapter 1, Section 3. Inside a Hotel. The Hotel Marketing Division Mission. Identify prospective guests for the hotel. Shape the products and services of the hotel as much as possible to meet the needs of those prospects. Persuade prospects to become guests.

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Chapter 1, Section 3

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  1. Chapter 1, Section 3 Inside a Hotel

  2. The Hotel Marketing Division Mission • Identify prospective guests for the hotel. • Shape the products and services of the hotel as much as possible to meet the needs of those prospects. • Persuade prospects to become guests.

  3. Hotel Marketing Division Activities • Contact groups and individuals. • Advertise in print and on radio, television, and the Internet. • Create direct mail and public relations campaigns

  4. Hotel Marketing Division ActivitiesContinued • Participate in trade shows. • Visit travel agents • Arrange tours • Participate in community activities that raise awareness of the hotel.

  5. Hotel Marketing Division Positions • Director of marketing and sales • Sales manager • Director of advertising and public relations • Convention sales manager • Tour and travel salespeople • National accounts salespeople • Group salespeople

  6. Physical Property Upkeep • Slows a hotel’s physical deterioration • Preserves the original hotel image • Keeps revenue-producing areas in operation • Keep the property comfortable • Keeps the property safe • Creates savings by keeping repairs to a minimum

  7. Accounting Division Responsibilities • Forecast and budget. • Manage what the hotel owns and what money is due from guests. • Control cash.

  8. Accounting Division ResponsibilitiesContinued • Control costs in all areas of the hotel. • Purchase, receive, store, and issue operating and capital inventory. • Keep records, prepare financial statements and daily operating reports, and interpret these statements and reports for management.

  9. Section 1.3 Quiz • Suppose that you work at a hotel, and one of your responsibilities is to shape the products and services of that hotel to meet the needs of prospective guests. In what division would you likely be working? • The engineering division • The marketing division • The human resource division

  10. Section 1.3 Quiz • In most hotels, which division serves as the central reason for the lodging property to exist? a. The food and beverage division b. The security division c. The rooms division

  11. Section 1.3 Quiz 3. _____ _____ generate income for a hotel through the sales of services or products to guests. 4. Hotels are organized into _____ _____, or divisions, based on the services the hotel provides. 5. Taking care of the hotel’s physical plant and controlling energy costs are the responsibilities of the _____ division.

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