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Strategic Creative Consultation: Aligning Purpose and Vision

This creative consultation aims to strategically align the request with the purpose and vision of The United Methodist Church of the Resurrection. By evaluating the background, desired outcome, target audience, goals, key message, budget, and media tools, we will develop a concept/theme, style/sample, proposed media, schedule, and evaluation. Through team collaboration, client delivery, and evaluation, we will ensure successful implementation and celebration of the project.

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Strategic Creative Consultation: Aligning Purpose and Vision

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  1. CREATIVE CONSULTATION A strategic approach Cathy Bien The United Methodist Church of the Resurrection

  2. Is request consistent withpurpose and vision? Creative Consultation

  3. Why? • Why do you want to do this? • What is the background? • What is the desired outcome? Creative Consultation

  4. Who? • Who is your target audience? • Are there multiple audiences? • Is this a new audience or do you have an existing relationship? Creative Consultation

  5. What? • What is your goal? • What is your key message? • Have you seen something similar? • What is your budget? Creative Consultation

  6. Where? • Is this campus specific or church-wide? • What media tools are you currently using? • What media tools have you considered using? Creative Consultation

  7. When? • What is your time frame? • Have your determined who is responsible for input and approvals? Creative Consultation

  8. Creative Proposal • Concept / Theme • Style / Sample • Proposed Media • Schedule • Evaulation Creative Consultation

  9. Team Collaboration • Share ideas • Get feedback • Modify / refine Creative Consultation

  10. Client Delivery • Present concept or completed project • Get feedback • Make revisions • Get approvals • Finalize project implementation Creative Consultation

  11. Evaluation and Celebrate Creative Consultation

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