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Social Media Marketing: From Mystery to Mastery Power Up Your LinkedIn Networking

Social Media Marketing: From Mystery to Mastery Power Up Your LinkedIn Networking. Presented by Linnea Blair Advisors On Target June 2, 2011. Secrets to Growing Your Network and Referral Business. What we will discuss today.

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Social Media Marketing: From Mystery to Mastery Power Up Your LinkedIn Networking

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  1. Social Media Marketing:From Mystery to Mastery Power Up Your LinkedIn Networking Presented by Linnea Blair Advisors On Target June 2, 2011

  2. Secrets to Growing Your Network and Referral Business

  3. What we will discuss today • Discover how to develop new referral relationships and enhance existing ones by creating an active presence on LinkedIn. Here’s what we cover:• A Good Profile is your calling card – You will create or tune up your profile• Who are your best Connections and how to find them – You will grow your connection list with good contacts you already know, and learn how to find more.• Increase your visibility – You will begin taking actions to bring more attention to your profile and build community.

  4. Where do you get most of your business? • Existing Customers • Referrals from: • Customers • Business Contacts • Referral Partners • Typically these make up 70% of your leads

  5. It’s all about relationships! • Online networks mirror offline networks.  Leverage the power of your current business relationships and build new ones by creating an effective social media marketing strategy. • Social Media should be just a part of an overall relationship marketing strategy to: • Expand your ability to be “top of mind” • Expand your audience • Educate clients, prospects and referral partners about what you offer

  6. Why LinkedIn? • 100 Million Users • 47% are in North America • Most credible professional online network • Commonly used in the business world • Having a LinkedIn profile is becoming the norm • Enhance your offline networks - online

  7. LinkedIn Features • Professional Profile • Company Profile • Groups • Polls • Answers • Twitter Connect • Multi Media

  8. Power up your profile

  9. Enhance Your LinkedIn Profile • Current and Past Positions • Add a Professional Profile Photo • Write a good summary – use key words • Edit your LinkedIn URL • Add your websites & Edit titles • Add Blog feed • Add relevant affiliations

  10. LinkedIn Secret #1 • LinkedIn is increasingly searchable within the site for key words • LinkedIn algorithms reward completed profiles • Social Media profiles show up in Google search results for key words • Make sure your profile is keyword rich • Summary • Company Description • Specialties • Title

  11. LinkedIn Secret #2 • Company Profile (company email required) • Many people overlook this feature • Fill out your company profile • Make good use of description • Add website and other relevant info • Add logo

  12. LinkedIn Secret #3 • Customization Options • Customize your tagline • Customize LinkedIn URL • Customize Your Website with a name • Add multiple websites – blogs

  13. LinkedIn Secret #4 • Use Applications • Add Twitter Account • WordPress or BlogLink • Add Your Blog Feed • Slideshare or Google Presentation • Add Video or Slideshow • Tweets App • Connect with others via twitter

  14. Grow Your Network

  15. Grow your LinkedIn Network with Current Contacts first • Use import application – with care • Select those already on LinkedIn • Select carefully from those who are not on LinkedIn to invite • Search for people you know • Accept appropriate requests to connect • Be polite and gracious

  16. Be in Network Growth Mode • Maximize “offline” opportunities by asking to connect on LinkedIn • People you meet at networking events • Customers/Clients • Vendors • Look for suggestions on LinkedIn for “people you may know” • Use search feature

  17. Ask for Introductions • Search for • Specific people by name • Companies by name • Industries • Positions • Geographic area • Ask people in your network to introduce you to the people you wish to meet

  18. Ask for Recommendations • First – give recommendations to others • No bartering • Select the people you want to receive recommendations from with care • Customize your “ask” • Refrain from sending out mass requests • Don’t ask the same person twice, but… • Remember to ask people on an ongoing basis as you work with clients and referral partners

  19. Set yourself apart • Customize and personalize • Requests to connect • Introduction requests • Requests for recommendations • Exhibit a spirit of giving • Express yourself with graciousness • Say Thank You!

  20. Build relationships with your network

  21. LinkedIn Groups • You can join up to 50 groups • Join as many as you can – as long as they are relevant to your purpose • Display groups on your profile • Start your own group (later) • Groups to consider • Professional • Networking • Alumni • Non-Profit

  22. LinkedIn Secret #5 • Use Groups as an easy way to add people you want to meet to your network!

  23. Participate in Group discussion • Add value • Demonstrate your expertise • Build your brand • Meet more people • Expand your reach

  24. Communicate with your connections – Sending Messages • Add value • Forward items of interest to relevant parties • Invite people to events • Be a connector • Ask for help

  25. Use Status Updates • This is not Facebook • Post strategically • Add Value • Be interesting • Showcase your expertise • Promote events/specials • Integrate Twitter when you want to

  26. Check your LinkedIn Home Page • Check your inbox • Respond to requests • Comment and Like other people’s update posts • Check for suggested connections

  27. Other things you can do… • Add connections to lists • Participate in Answers • Ask Your Own Questions • Set up a Poll • Consider using Events only in certain situations

  28. Keep your business goalsin mind!

  29. Networking on LinkedIn Recap • Visit often • Update status frequently and strategically • Look for opportunities to grow network • Communicate with network • Join groups • Communicate with groups • Use group discussions and answers area to share your expertise

  30. Leverage LinkedIn to: • Grow your network of connections • Network with clients and referral partners • Stay in closer touch with potential referral sources and clients • Increase Professional Credibility • Expand Your Web Presence • Drive traffic to your website • Build Brand Awareness • Generate Leads!

  31. Homework • Write a good Summary • Write out your Specialties • Fill in missing work/education • Edit or Add Photo if needed • Edit Title • Edit URL if needed • Add Company • Invite contacts from CRM

  32. Connect with us online • We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business • Become a Free Member on our website at http://www.advisorsontarget.com/member-portal • Connect on LinkedIn http://www.linkedin.com/in/linneablair • Follow on Twitter http://twitter.com/AdvisorOnTarget • “Like” the Advisors On Target Facebook Page! http://www.facebook.com/AdvisorsOnTarget

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