Kodak Disposable Camera 2.0

1. Kodak Disposable Camera 2.0 EDSGN100 Section 006 Team 1 Roger Rangel-Lafuente Matt Duffy Monica Corsetti Allison Ranslow

2. An Overview Task: Designing for both producer and consumer Approach Analysis of Final Project Design and Prototype Summary References

3. An Overview: How a disposable camera works

4. An Overview: How a disposable camera works Wind the gear to move the film across exposure area

5. An Overview: How a disposable camera works Winding puts tension on spring so that the shutter lifts and film is exposed to light

6. An Overview: How a disposable camera works Capacitor builds charge from battery and sends electric spark to bulb Bulb flashes at same moment that shutter lifts

7. An Overview: How a disposable camera works When all exposures have been used, camera is taken to film processing center Camera is recycled/disposed of

8. Task: Why fix the Fun Saver? We Define the Problem to be: Shrinking Market Limited sustainability Source of E-Waste

9. Task: Why fix the Fun Saver? E-Waste is waste generated when electronic devices are disposed of It contains many harmful toxins Most e-waste is exported to developing countries Disposable cameras contribute to e-waste

10. Task: Why fix the Fun Saver? Shrinking Market = Limited Sustainability + E-Waste =

11. Task: Why fix the Fun Saver? Fit the product to a new, modern, eco-friendly market Right now, environmentally friendly is also profitable

12. Design Approach • Customer Needs Assessment • All of those surveyed were 17-18 years old • 100% of those surveyed own a digital camera • 10% have used a disposable camera in the past year • The most popular response to “do you know anyone who uses a disposable camera?” was “my grandparents”

13. Reasons Consumers said they wouldn’t use a disposable camera

14. Design Approach • Analysis of Market Research • Young people have completely replaced the disposable camera with the digital • Teenage and early adult consumers are technology dependent

15. Design Approach Overall, the market research we conducted led us to believe that the best option for the FunSavercamera is to find a new, less technology-dependent market

16. Design Approach

17. Design Approach • Analysis of Design-Selection Matrix • Best Design: Camera For Kids • Disposables are cheap and thus parents give them to kids without worry of damage • Market is not technology-dependent • Best Features to include in camera: • Rubber Casing • Handle/Strap • Bigger Capture Button

18. Design Approach • Concept: Make the FunSaver more appealing to a new market: young kids • Easier to use • Less Expensive by increased sustainability • Increasing the number of times the camera can be recycled by increasing durability

19. Engineering Analysis • Works the same way as the original • Improving the shell only • Easier to hold with rubber grips and strap • Larger button for ease of use

20. Engineering Analysis • Increasing durability • On average, a disposable camera is recycled (meaning repackaged with new film and resold) 3 times before it cannot be reused

21. Engineering Analysis Rubber Grips absorb shock and prevent damage when camera is dropped Strap prevents frequent dropping of camera Less damage to shell means camera can be reused more, leading to less e-waste

22. Engineering Analysis • Cost- The same or less as consumer pays now: $5.00-$6.00 • Short-term cost • Slightly more expensive at first • Cost of manufacturing rubber case and strap • Long-term cost • Less expensive in long run • More durable camera can be recycled more times • Decreasing need of production=decreasing production costs

23. Engineering Analysis

24. Engineering Analysis

25. Sources http://www.americanrecycler.com/0804picture.shtml http://store.kodak.com/store/ekconsus/en_US/pd/FUN_SAVER_Camera/productID.164407600 http://gothamist.com/2008/01/11/council_conside.php