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YOUR SENSES

PLAY. TRUST. EXPLORE. TRICK. CHALLENGE. YOUR SENSES. DISCOVER. TEST. DONATE. SHARE. PLAY. TRUST. EXPLORE. TRICK. DISCOVER. TEST. DONATE. SHARE. GOALS. “Even a small donation can make all the difference…” Sense International.

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YOUR SENSES

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  1. PLAY TRUST EXPLORE TRICK CHALLENGE YOUR SENSES DISCOVER TEST DONATE SHARE PLAY TRUST EXPLORE TRICK DISCOVER TEST DONATE SHARE

  2. GOALS “Even a small donation can make all the difference…” Sense International develop a younger audience and supporter base for communication channels direct supporters to website for information and fundraising PROBLEM IDEA RESULTS .. .. ..

  3. GOALS “From their 18s to their 25s [emerging adults] explore the possibilities available to them in life, love and work… Such freedom to explore […] is exciting!” Jeffrey Annet, Professor, Department of Psychology, Clark University donation and fundraising are not of top priority among emerging adults (18-25)… PROBLEM IDEA …UNLESS IT’S FUN!!! …UNLESS IT’S FUN!!! RESULTS .. .. ..

  4. GOALS funny enough: when you lose one sense another one enhances well-known fact attract attention to deafblindness and Sense International organization by enhancing senses of potential donators PROBLEM IDEA RESULTS .. .. ..

  5. SHARE YOUR SENSES MEDIA CAMPAIGN launch a range of positive activities which leads to the Sense International site generating media buzz, increasing supporters base and fundraising ACTIVITIES HUB ANTICIPATIONS SI site accumulates all activities and stimulates further sharing increased young supporters base to fundraising raised profile engagement in SI OOH, Ambient, Digital, Social, PR, Guerrilla and etc. .. .. ..

  6. LEARN YOUR SENSES a series of prints (outdoor, magazines and etc.) describing interesting and funny facts about senses anyone can appear on a print if he/she shares some interesting fact via SI website .. .. ..

  7. TEST YOUR SENSES series of guerrilla, ambient and etc. activations allows people test their senses in a playful manner anyone can share their guesses on SI website, facebook group and etc. .. .. ..

  8. CHALLENGE YOUR SENSES buzz generating social activities designed to challenge human’s senses in a fun way: blindfolded marathon/walk, visiting cinema with eyes/ears closed and etc. #shareyoursenses .. .. ..

  9. SHARE YOUR SENSES scanning QR code leads to a special section on SI website where anyone can continue related activities online: share their own experience via social networks, learn about the organization and becoming its’ ambassador (sort of) .. .. ..

  10. GOALS “this media campaign will definitely work” our sixth sense increased awareness of a young audience about the organization huge base of supporters thousands small but still important donations buzz generated impressive earned media PROBLEM IDEA RESULTS .. .. ..

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