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European Customer Conference September 26th, 2005 City Hilton Hotel, Munich

Broadband Portfolio Siemens Home and Office Communication Devices Dr. Markus Rotter, Director Product Management. European Customer Conference September 26th, 2005 City Hilton Hotel, Munich. Typical questions of a Operator or Service Provider. How do I deliver VoIP to the home

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European Customer Conference September 26th, 2005 City Hilton Hotel, Munich

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  1. Broadband PortfolioSiemens Home and Office Communication DevicesDr. Markus Rotter, Director Product Management European Customer ConferenceSeptember 26th, 2005 City Hilton Hotel, Munich

  2. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 2

  3. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 3

  4. The Home Gateway delivers VoIP to the terminal device Audio Video 3 DSL DVB S/T/C Home Gateway option STB Data Voice 1 2 COM CPE Product House Broadband 4

  5. Siemens Residential ADSL Gateway Portfolio VoIP Gateways Voice over IP + Data Gigaset SX553 WLAN dsl 4 LAN, USB 2.0 file/printserver, 2 FXS, 1FXO (analog/ISDN) Gigaset SX551 WLAN dsl 4 LAN, USB 2.0 file/printserver, 2 FXS, 1FXO Gigaset SX651 WLAN dsl 1 LAN, DECT integrated Gigaset SX553 dsl 4 LAN, USB 2.0 file/printserver 2 FXS, 1FXO (analog/ISDN) Gigaset SX541 WLAN dsl 4 LAN, USB file/printserver 2 FXS, 1FXO Speedstream 5450 4 LAN (Bridge or Router) Data Gigaset SE555 WLAN dsl 4 LAN, USB 2.0 file/printserver Speedstream 6515/6520 4 LAN 1 USB client optional Speedstream 4100 / 4200 1 LAN, 1 USB client optional (Bridge or Router) Wireless 11g 54 Mbps Wireless Super G 108 Mbps Wired COM CPE Product House Broadband 5

  6. Gigaset SX551/552/553 WLAN dsl: VoIP WLAN ADSL Router • Wireless data rate: up to 108 Mbps (IEEE 802.11g, Atheros Super G) • Atheros Xtended Range Technology for enhanced coverage • Integrated ADSL Modem Annex A or B, ADSL 2+ capable • 2 FXS ports to connect analog phones • FXO port, supporting analog and ISDN (for SX553) • Up to 4 PCs can be connected with cables • USB 2.0 host interface with buit-in file-/printserver • Remote Management capable • Built-in Firewall • Home Entertainment Ready Gigaset SX551 WLAN dsl new new Product Highlights new new Accessories: WLAN clients 2 FXS ports Target scenario FXO port 4 LAN ports Analog / ISDN DSL Access USB 2.0 host for Harddisk or Printer COM CPE Product House Broadband 6

  7. Gigaset SX651: Wireless VoiP and Data • Integrated DECT for cordless VoIP • WLAN ADSL router built in • Full voice and data integration straight towards the handset: • email notification on handset • IMS / MMS on handset • phone book transfer • messenger integration • place calls using address book on PC (CTI) • monitor calls • Home Automation Gateway Gigaset SX651 Product Highlights User scenario FXO port PSTN DSL Access Ethernet port COM CPE Product House Broadband 7

  8. Speedstream 3610: VoIP ATA / Router • Full routing functionality with DHCP, PPPoE, etc. • 2 FXS ports to connect analog phones • SIP • Ethernet port to connect a PC • Remote Management capable • Built-in Firewall Speedstream 3610: VoIP ATA / Router Product Highlights WLAN version will be launched in Q1 /2006 2 FXS ports Target scenario Ethernet port DSL Access COM CPE Product House Broadband 8

  9. Key features for SIEMENS home gateways COM CPE Product House Broadband 9

  10. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 10

  11. Siemens Residential ADSL Gateway Portfolio Voice over IP + Data Gigaset SX553 WLAN dsl 4 LAN, USB 2.0 file/printserver, 2 FXS, 1FXO (analog/ISDN) Gigaset SX551 WLAN dsl 4 LAN, USB 2.0 file/printserver, 2 FXS, 1FXO Gigaset SX651 WLAN dsl 1 LAN, DECT integrated Gigaset SX553 dsl 4 LAN, USB 2.0 file/printserver 2 FXS, 1FXO (analog/ISDN) Gigaset SX541 WLAN dsl 4 LAN, USB file/printserver 2 FXS, 1FXO Speedstream 5450 4 LAN (Bridge or Router) Data Gigaset SE555 WLAN dsl 4 LAN, USB 2.0 file/printserver Speedstream 6515/6520 4 LAN 1 USB client optional Speedstream 4100 / 4200 1 LAN, 1 USB client optional (Bridge or Router) Wireless 11g 54 Mbps Wireless Super G 108 Mbps Wired COM CPE Product House Broadband 11

  12. The QoS features in our gateways are best suited for triple play VoD, IP TV Video Home Gateway SIP STB ADSL Multiple QoS mechanisms are available: • Multiple VCs with ATM QoS parameters for bandwidth guarantee • IP QoS classifier / scheduler • Diffserv to provide low delay, low jitter and low loss to WAN outbound voice delivery • Port based VLAN / VLAN binding for multicast streaming • IGMP snooping to make intelligent multicast decisions • 802.1p for LAN QoS • WMM for WLAN QoS • Bandwidth control • Inbound Conditioning to reserve bandwidth for WAN inbound voice Data Data Voice COM CPE Product House Broadband 12

  13. IP TV support: example KPN Middleware Place Broadcast IP streamer VoIP Myrio VOD IP Headend Multicast Channels are directly injected in the DSLAM MPLS STB gets private IP address from RG Each STB has a dedicated Multicast PVC (*) TV1 NAT STB-1 ATM STB-2 TV2 ADSL2+ PC POTS RG get public IP address from BRAS PC COM CPE Product House Broadband 13

  14. How is multistream and / or High Definition video content delivered to the TV? Bottlenecks! Audio Video 3 DSL DVB S/T/C Home Gateway option STB Data Voice 1 2 COM CPE Product House Broadband 14

  15. Current Broadband Options COM CPE Product House Broadband 15

  16. Why VDSL2 is Important Bandwidth Drivers • Internet access, email, file downloads, internet sharing • Peer to Peer • VoIP • Video Telephony • Digital Media • Audio • Photos • Video 1.5 Mbps 0.5 Mbps 0.2 Mbps 0.8 Mbps Upstream!!! 6-30+ Mbps Downstream requires the most bandwidth but upstream is becoming more demanding. VDSL2 can support these needs over copper. COM CPE Product House Broadband 16

  17. Gigaset SE267 / 268 / 269 VDSL 2 • VDSL2 bridge modem for very high speed DSL service • Managed bridge / Router as follow up product • Data rate up to 150 Mbps (6 Band) • Perfectly suited for video content delivery • Available for 3 different chipsets: Infineon, Conexant, Ikanos • Easy installation without any software configuration Product Highlights Next step in the portfolio (2006): VDSL2 VoIP WLAN Gateway Target scenario DSL Access COM CPE Product House Broadband 17

  18. Siemens is working on 3 different technologies for high speed inhouse connectivity COM CPE Product House Broadband 18

  19. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 19

  20. The Gigaset VoIP ADSL Gateways have the option for a fileserver: log in from your friend‘s home to show your digital pictures Printing File storage • Set up your home server for the whole family • Store your MP3 files, Slide shows, Videos • Stream this content to the TV/audio center without a PC • Print from every computer in the network Log in to your home server from outside! USB Memory stick Printer USB Harddisk USB 2.0 Host DSL Access COM CPE Product House Broadband 20

  21. Gigaset WLAN Camera: monitor your home remotely from anywhere in the world • Watch Live Video on your Web Browser over LAN or Internet • MPEG-4 Video Compression • Viewing and Recording Utility • Motion Detection & E-Mail Alerts • Wireless LAN integrated (802.11g) • Built-in Microphon for audio transmission Product Highlights User scenario COM CPE Product House Broadband 21

  22. We integrate 3rd party services into our home gateways Service Provider Services Advanced Parental Control Gaming Services Spam Guard Virus Protection Music Service Additional E-Mail Accounts Page 22 Phone Numbers Jahr/Monat/Tag COM CPE Product House Broadband 22

  23. We want to work with you on Out-of-Box Applications A Piece of the Puzzle to Enable the Smart Home: Creating new applications and market service bundling MUSIC PC CE WEB TV Access & End Devices • Convenience • Control/Manage • Simple New Services Go To Market Service Bundling UniqueExperience Siemens Home Gateways are used as the platform, e.g for OSGI Applications COM CPE Product House Broadband 23

  24. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 24

  25. Solution Focus: Time To Profitability Solution Goals: • Reduce Broadband Opex Deployment Costs • Increase Broadband User Average Revenue Per User • Customer Retention: Increase in subscriber satisfaction Solutions Driven BY The Operator’s Deployment Model COM CPE Product House Broadband 25

  26. VoIP: Deploy Double Click to Advance to Next Slide COM CPE Product House Broadband 26

  27. VoIP: Install Double Click to Advance to Next Slide COM CPE Product House Broadband 27

  28. VoIP: Manage Double Click to Advance to Next Slide COM CPE Product House Broadband 28

  29. VoIP: Support Double Click to Advance to Next Slide COM CPE Product House Broadband 29

  30. The Siemens Tango solution supports the entire broadband service lifecycle • Service health agent alerts • Remote diagnosis and resolution of customer problems Portal Synergy Technology for • service offers and ordering • Customization • provisioning • Remote device installation e. g. VoIP configuration • Easy self-installation • Auto-detection and configuration capabilities Backend server software for • Automate management of millions of devices • Firmware upgrades COM CPE Product House Broadband 30

  31. Our Approach: Proven Success Supply Chain Solutions Modular Design System Totally Integrated Home • Outsourcing end-user customer fulfillment for all products supplied to end-users via Siemens Available EMEA 2006 Customized E2E solution for KPN VoIP roll out including hardware, software and supply chain Customized “Totally Integrated Home Solution” offering: Security Services Home Automation Remote Management Entertainment Bell South has outsourced their wholesale business fulfillment to Siemens Customized Residential Broadband Service Offering, supply chain and retail distribution Valor Telecom outsourcing all warehousing and inventory management for all broadband products to Siemens Customized software to support new IP v.6 solutions COM CPE Product House Broadband 31

  32. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 32

  33. Siemens WiMAX portfolioProvided by Com MN and Com CPE NetViewer • One O&M system for SkyMAX and microwave PtP, PtMP • Widespread Northbound Integration Landscape WiMAX CPE SkyMAX Basestation WiMAX Residential Family Network Planning WiMAX Outdoor Modem Network Planning tools COM CPE Product House Broadband 33

  34. WiMAX Residential ModemFully compliant to 802.16-2004 and 802.16e (later) Support of 3.4-3.8GHz and 2.3-2.7GHz, H-FDD and TDD Up-to 27dBm maximum output power Fully indoor, self-installing, small-form-factor Non-Line-Of-Sight operation (NLOS) Networking features (acts as router or bridge) Ethernet interface Multi-level QoS via traffic classification and SLA enforcement Remote configuration, management and software upgrades Several antenna options (omnidirectional, desktop, outdoor high gain antenna) Product Highlights LAN port Target scenario Next step in the portfolio (2006): VoIP integration! COM CPE Product House Broadband 34

  35. Outdoor antenna Highly directional gain: 18 dBi Desktop antenna Directional gain: 10 dBi Omni antenna omnidirectional gain: 2 dBi Antenna Options • Best Antenna for every radio condition and range can be chosen • RF Connector accessible from Gigaset Residential CPE • Open to any off-the-shelf antennas The combination of a single residential CPE with multiple antenna options provides the simplest solution to deliver the right CPE solution for all residential deployment environments COM CPE Product House Broadband 35

  36. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? COM CPE Product House Broadband 36

  37. Business Class Data Solutions Portfolio Siemens 5883 WLAN Ethernet Router Siemens 5881 Ethernet Router Siemens 5890 2 Wire Siemens 5891 4 Wire Siemens 5930/5935 8 port ADSL Router incl. V.90 Siemens 5830/5835 4 port ADSL Router Business Class Features Include: • Business-class routing feature set • Accelerated IP Sec termination / server • ICSA-class Stateful Firewall • VRRP Redundancy feature set • Dial Backup (integrated V.90 modem) in selected models • SSH secure CLI • SNMP and Syslog Clients COM CPE Product House Broadband 37

  38. Typical questions of a Operator or Service Provider • How do I deliver VoIP to the home • How do I deliver video content to the living room? • What other services could I deploy? • How do I manage and deploy products and services? • How can I connect subscribers where I have no suitable wires? • How can I address my business customers? Siemens COM CPE can help you to solve these questions! COM CPE Product House Broadband 38

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