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Strategic Fundraising Workshop: Elevate Your Club's Impact!

Join the NORCAL PREMIER SOCCER seminar on June 30, 2019 to learn effective development strategies, from material creation to donor cultivation. Discover how to create unique pitches and boost community visibility. Dive into grant writing, sponsorship tips, and forming long-term partnerships. Enhance your fundraising game with practical approaches to maximize donations and engage sponsors. Plan, promote, and execute successful fundraising campaigns to advance your club's mission. Empower your team with the knowledge and tools to achieve fundraising success!

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Strategic Fundraising Workshop: Elevate Your Club's Impact!

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  1. Club Development Seminar June 30, 2019 NORCAL PREMIER SOCCER

  2. Fundraising Workshop

  3. Planning it Out RESEARCH - What do you have to work with? Decide in advance where the money will go

  4. Materials Development

  5. Elevator Pitch

  6. Materials Development What makes you unique & stand out? Why should I support you and not ___? Different strokes for different folks Which is more effective? “Please donate $100 to our soccer club” vs. “Please donate $100 so Jack can afford a uniform to play on the U12 team this year”

  7. Setting up the Process Safety Protocols for $$$ Collection Donor Cultivation Who? Evaluation

  8. Fundraising Strategies Hand-in-hand with Organization Promotion/Awareness Club Marketing Presentation Community Visibility How do you get other people to promote you?

  9. Worksheet ______________ When is it done? ______________ Who leads this? ______________ What strategy? ______________ When is it done? ______________ Who leads this? ______________ What strategy? ______________ When is it done? ______________ Who leads this? ______________ What strategy?

  10. Sponsors Grants Partners Earned Donations Trade in Kind

  11. Grants Corporate, Government, Foundation Fall Grant-writing Presentation Reverse Engineer – Be Creative (non-soccer) Be Selective & Be Willing to Fail Grant Writing USA & Association of Fundraising Professionals

  12. Donations Capital Campaign Rule of 1/3’s Are you asking? Registration process, reminder communications, embedded calls to action Employer Matching Donations Easy hits locally – corporate chain stores Crowdfunding platforms 2 giving seasons, Amazon Smile

  13. Earned Income Tournaments, Camps, Clinics Apparel & Club Merchandise Holidays Long-Term Business Ventures

  14. Sponsors Jerseys, warm-ups, tents, fields Does the Sponsor Values match Yours? How do you determine the value? (associated costs of printing & removal) Quantify the ROI for the Sponsor

  15. Trade in Kind List your Needs (product, food, services, marketing) Look from Within First (parent info at registration) Long-term Relationships with Local Partner Businesses

  16. Partners Other Community Organizations Other YSO’s Become the Charity of Choice

  17. Who the hell is going to do all of this? Commission based fundraiser Delegate & Empower Gamification Be Realistic & Plan for Success

  18. THANK YOU FOR COMING! Nick Lusson NorCal Premier Soccer Club Services Coordinator nlusson@norcalpremier.com

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