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Customizing SharePoint sites to drive user adoption

Discover strategies for customizing SharePoint sites to boost user adoption. Learn from OHSU's success story and implement key techniques to personalize, improve findability, and drive engagement.

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Customizing SharePoint sites to drive user adoption

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  1. Customizing SharePoint sites to drive user adoption Portland SharePoint User Group DATE: Feb 15, 2017 PRESENTED BY: Nick Hurst, Senior SharePoint Solutions Architect

  2. Setup • We’re going to move fast • Focus: Showing what’s possible • Slide deck is available for download • Have step by step tutorials for most things covered

  3. Instructions & files available Step-by-step instructions and scripts available on https://ootbtutorials.com/tag/presentation-customizing-user-adoption/

  4. OHSU • Oregon Health & Science University • ~15,000 employees + ~5,500 students and faculty • Healthcare organization, a school and a research center 4

  5. OHSU & SharePoint • Currently on SharePoint 2013 • SharePoint rolled out in 2011 • Used as Collaboration and Business Process Automation application (not as Intranet) • Box.com is OHSU’s official cloud based document storage application 5

  6. User Adoption Strategy • Analytics: what’s working? • Feedback channels • Training & support • Build success stories to create champions • Improve the look • Make information easier to find • Personalization • Lower the barrier of entry

  7. Analytics

  8. Enhanced Analytics Google Analytics: Free and widely used 3rd party applications: • can show actual users, • captures all file views, • can give true numbers instead of data sampling, • security features (e.g. sensitive data in file names)

  9. SharePoint usage at OHSU • Didn’t add google analytics until 2013 • Sessions (35% growth): 2013: 58,947 per month2016: 79,957 per month • Pageviews (44% growth):2013: 335,112 per month2016: 484,975 per month 11

  10. CSWP Analytics Blog: https://ootbtutorials.com/2016/10/11/sharepoint-analytics-via-the-cswp/

  11. Feedback

  12. Popup feedback form Blog: https://ootbtutorials.com/2016/10/01/simple-feedback-form/

  13. Adding site contacts to page Blog: https://ootbtutorials.com/2016/09/25/listing-site-contacts-options/

  14. Training & Support

  15. SharePoint Online Community

  16. Customer Success Stories

  17. Promoted Links *OHSU Pharmacy department switched from regular links list on homepage to promoted links, saw almost 3x # of link clicks Blog: https://ootbtutorials.com/2016/02/13/promoted-links-app/

  18. Other departments adopted Created in last 90 days: 113 Total promoted Links: 1,942

  19. Vertical Promoted Links Blog: http://ootbtutorials.com/2016/03/06/vertical-promoted-links-display

  20. Wide Promoted Links Blog: http://ootbtutorials.com/2016/10/03/wide-image-tiles-for-sharepoint-pages

  21. Improve the look

  22. OOTB Masterpage

  23. Customize the Masterpage

  24. OOTB web and app parts

  25. Customize web/app part look Blog: https://ootbtutorials.com/2016/10/02/customizing-web-part-display/

  26. Make Information easier to find

  27. OOTB Libraries on Homepage

  28. Library Recommendations If you are only using 1 library: • Add column to library to ‘Show on homepage’ • OR show the 10 most recently modified If you have 2 or more libraries: • Use Relevant Documents web part to show most recently modified • OR Use Promoted links to provide links to the different libraries

  29. Promote key items to homepage Blog: https://ootbtutorials.com/2016/09/25/promote-key-items-to-the-homepage/

  30. Relevant Documents Blog: http://ootbtutorials.com/2016/10/06/showing-users-recently-modified-items

  31. Key Filters on Apps Blog: https://ootbtutorials.com/2016/03/20/list-library-key-filters/

  32. Displaying Key Filters on top Blog: https://ootbtutorials.com/2016/03/20/making-key-filters-display-top-current-navigation/

  33. Personalization

  34. Audience Targeted Navigation

  35. Audience Targeted Content

  36. Audience Targeted Content

  37. Personalize content by profile values Blog: http://ootbtutorials.com/2016/10/14/cswp-showing-personalized-results

  38. Employee Centric site

  39. Classifieds site

  40. Questions?

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