Performing media for

1. Performing media for

2. Background: an integrated programme The Economist Group will provide Tourism Development & Investment Company (TDIC) with a multi-platform media solution, offering unrivalled access to a select audience of business leaders. In-depth research on topic selected by TDIC Interviews and white paper RESEARCH The World In Forum EIU editor to present research findings EVENT EVENT Print advertising in The World In publication Press activity ADVERTSING

3. The Economist Group The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

4. Our research capabilities: the Economist Intelligence Unit The Economist Intelligence Unit is the research and advisory arm of The Economist Group. We provide strategic intelligence on a range of industries and management practices, as well as country analysis and forecasting services.

5. Demonstrating thought-leadership credentials The editorial team in the Economist Intelligence Unit will produce authoritative research, including in-depth surveys and an online survey of our executive panel, on a theme associated with tourism. The paper will then be distributed at The World In Forum in Dubai and to our database of contacts. TDIC will also receive copies of the paper that can be distributed among existing and potential clients. The EIU has published over 400 sponsored research reports globally in the last five years. The white paper: A report of approximately 7,000 words (15-20 pages) will analyse the survey results and forecasts. It will also include case studies and qualitative analysis from 15-20 in-depth interviews with high-level executives and independent experts who are knowledgeable in the area under study.

6. Suggested research topics Option A Sustainable development strategies for tourism What tourism operators are doing to minimise the impact of their activities on the environment, and what governments (worldwide/Middle East/GCC) are doing to encourage them to implement policies in this direction. White paper based on 15-20 in-depth interviews with tourism operators, government officials, sustainability experts, consumer groups. Option B Tourism and economic development Tourism plays a key role in the economic development plans of the GCC, but the financial crisis of 2008-09 has taken its toll. What has been the impact of the economic crisis on tourism operators serving the region, and what is the outlook for the years ahead? White paper based on industry statistics and 15-20 in-depth interviews with tourism and development officials in industry and government. A senior editor from the EIU will present the key findings of the selected survey at The World In Forum.

7. Examples of recent research projects • The effect of corporate cutbacks on hotels • Client: Amadeus. Research: http://graphics.eiu.com/upload/eb/Amadeustravel.pdf • The GCC in 2020 • Client: Qatar Financial Centre Authority. Research: http://graphics.eiu.com/upload/eb/Gulf2020.pdf • How investors see Brazil • Client: HSBC. Research: http://graphics.eiu.com/upload/eb/BRAZIL%20UNBOUND.pdf

8. November 2010, Abu Dhabi

9. The World in 2011 Forum • The Economist newspaper is bringing one of its flagship global events to Abu Dhabi, to coincide with the publication of The World in 2011. The World in 2011 Forum will identify the key economic, financial, political and social trends that will shape the world in 2011, and bring together international and local experts to assess what these trends mean for the Middle East and the Gulf. • Topics for discussion include: • The next emerging markets beyond the BRICs, and how Gulf investors are taking advantage of the shift in global economic weight. • The preparations for a new global climate deal as the Kyoto protocol nears its end—and what it means for the oil market. • With the event taking place the day after the Grand Prix in Abu Dhabi, a discussion focusing on the global sports business and what it means for nation-building and economic development. { } Join us to hear from Daniel Franklin, executive editor of The Economist and editor of The World In series, along with other visionary leaders from the worlds of industry, technology, science and politics.

10. Reasons to sponsor The World in 2011 Forum Develop powerful relationships 1. 2. 3. Raise your organisation’s profile Gain exposure for your brand An extensive integrated marketing and advertising campaign, including adverts in The Economist (Middle East and Africa edition—circulation 28,760 readers) Expose your brand to a senior audience by associating with The Economist Group, the leading source of analysis on international business Business opportunities with corporate leaders and influential decision-makers

11. Media coverage: “The World In” events The World In conferences generate high media coverage every year. At our event in 2009 over 30 press were in attendance from business publications and TV channels. This led to 29 print articles, 33 online articles, and 2 TV broadcasts. Guest speakers included: { } One in three attendees were CEOs, MDs or Chairman

12. Sponsorship benefits* • Lead sponsor • Before the event • Your company logo (or name) will appear on: • Front cover of the conference brochure • Three event adverts in The Economist (MEA edition) • Adverts in the local press • Website of the event • Online advertising on The Economist online (100k impressions) • Online advertising on CNN.com • TV commercials on CNN • TV commercials on CNBC • At the event • Your company logo (or name) will appear on: • Front cover of conference documentation • Stage signage • Key senior executive included in list of names submitted to PR agency for media opportunities† • Choice of speaker at table (lunch)†† • Two branded delegate tables in conference†† *Economist events operate under a policy of editorial independence. This independence ensures we deliver the high-quality programme that attendees and sponsors have come to expect from The Economist. Conference sponsorship does not include speaking opportunities for sponsor representatives.

13. Sponsorship benefits (continued) • Lead sponsor • After the event • Your company logo (or name) will appear on: • Front cover of the summary paper, a report that will encapsulate the essence of the discussions in the event and be sent to all attendees††† • You will also be entitled to • One-page advert or corporate profile to be included in the conference documentation • Podcast of the audio-recording of the event, to be hosted on the event webpage and/or your own website†††† • Opportunity to distribute to the conference attendees value-added materials such as white papers or research findings (subject to approval) • Exhibition space • Press coverage report†† • Electronic copies of the event summary paper will be available for distribution to your clients or business prospects after the meeting (sole branding) ††† • Complimentary conference tickets (five for employees + ten for external corporate guests) • 30% additional pass discount † We cannot guarantee media interviews or media placements for the nominated executive. †† Subject to availability. ††† Only applicable if a summary/research paper is produced. †††† Only applicable if an audio recording is made.

14. Performing further: complimentary added-value benefits exclusive to TDIC A cultural experience for The World In Forum attendees Opportunity to display models of the Guggenheim Abu Dhabi and/or Louvre Abu Dhabi museums in the refreshment breakout areas of The World In Forum. £20,000 £15,000 £XX,XXX Literature in the media pack Marketing leaflet drops in the media packs distributed at the event.

15. The World In 2011 publication For the past 25 years, The World In has published an annual collection of trends and predictions about the year ahead. Journalists from The Economist and leaders in business, government and a wide variety of fields step out on a limbo to make bold predictions about their fields of endeavour and the events that will shape our lives in the near future. • Longer shelf life: available on news-stands to the end of March 2011 and kept for reference by many readers, plus a high pass-along rate • Global coverage: Reaching over one million people worldwide, and with 2.7 readers per copy, over 2,700,000people could see your advertisement • Distinguished writers : Bill Gates, Dalai Lama, Nicholas Sarkozy • The reader: 27% board directors; 44% senior managers • An average reader spends five hours with The World In andpicks it up five times Source: The World In 2007 Reader Survey;

16. Extend your reach Worldwide circulation Build on the event sponsorship and research study by reaching The World In readers.

17. The investment