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Retail Trade Analysis for Shawnee, OK, 1980-2010

Photos from www.visitshawnee.com. Retail Trade Analysis for Shawnee, OK, 1980-2010. Prepared by the Oklahoma Cooperative Extension Service. Population for Shawnee, OK 1980-2010. Sales Tax Collections for Shawnee, OK, 1980-2010. 2.0%-3.0%.

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Retail Trade Analysis for Shawnee, OK, 1980-2010

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  1. Photos from www.visitshawnee.com Retail Trade Analysis for Shawnee, OK, 1980-2010 Prepared by the Oklahoma Cooperative Extension Service

  2. Population for Shawnee, OK1980-2010

  3. Sales Tax Collectionsfor Shawnee, OK, 1980-2010 2.0%-3.0%

  4. Estimated Taxable Salesfor Shawnee, OK, 1980-2010

  5. What isTrade Area Capture? • Trade Area Capture estimates the number people that shop in your town annually. • TAC is estimated from your town’s estimated taxable sales figures obtained from the Oklahoma Tax Commission.

  6. Trade Area Capture for Shawnee, OK 1980-2010

  7. What is a Pull Factor? • A Pull Factor is an index calculated so that trade areas can be compared across different cities and towns. • A Pull Factor is the town’s Trade Area Capture Divided by the town’s Population. • A PF > 1.0 implies that a town is drawing in shoppers over and above its own population. • A PF < 1.0 implies that a town is not capturing the retail dollars of its own residents.

  8. Pull Factors forShawnee, OK, 1980-2010

  9. Pull Factors for Cities and Townsin Pottawatomie County, 1980-2010

  10. Pull Factors By Average City Size

  11. Pull Factors for Shawnee & for Cities with Population 25,000-50,000

  12. Sales Gap Analysis • Sales gap coefficients are interpreted in exactly the same way as pull factors. • The only difference is that 8 distinct retail categories are analyzed--based on SIC codes.

  13. SIC Codes for Gap Analysis

  14. Gap Analysis for Shawnee: 2005-2010

  15. Gap Coefficients for Shawnee FY 2010

  16. Questions?

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