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KISS 105-108 Q4 2013 Rajar Results. Key Highlights – Qtr4 2013 . KISS 105-108 is commercial market leader, now reaching 447,000 listeners each week KISS’ market share is 7.0%
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Key Highlights – Qtr4 2013 • KISS 105-108 is commercial market leader, now reaching447,000listeners each week • KISS’ market share is 7.0% • On average a KISS listener tunes into the station 7.1 hourseach week, equating to a total of3.1m hourslistened each week • KISS reaches 307,000 Housewives and 209,000ABC1 listeners each week • KISS is number one for reach and share in the commercial market amongst 15-24s, 15-34s and 15-44s • 15-34s are our strongest audience in which we reach 264,000with a market share of 18.7% • Breakfast remains commercial leader with 217,000and a market share of6.5% • Drive remains the number one commercial show in the region with 263,000 listeners • KISS 105 is part of KISS UK which reaches over 5 millionadults across the UK Source: RajarQtr4 2013
KISS 105:Demographic Profile Female C2DE ABC1 Male Source: RajarQtr4 2013
Weekly reach All Adults: KISS vs. other stations in its TSA Source: RajarQtr4 2013 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
Market Share All Adults: KISS vs. other stations in its TSA % Source: RajarQtr4 2013 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
Weekly reach 15-34: KISS vs. other stations in its TSA 000s Source: RajarQtr4 2013 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
Market Share 15-34: KISS vs. other stations in its TSA % Source: RajarQtr4 2013 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
Weekly reach 15-44: KISS vs. other stations in its TSA 000s Source: RajarQtr4 2013 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
Market Share 15-44: KISS vs. other stations in its TSA % Source: RajarQtr4 2013 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly