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KISS 100 Qtr4 2013 RAJAR

KISS 100 Qtr4 2013 RAJAR. Key highlights – Qtr4 2013. KISS 100 now reaches over 1.8 million listeners every week Market share is 4.6% KISS listeners tune in for 9.3 million hours every week KISS 100 comes top against all commercial and BBC stations for reach amongst 15-24s, 15-34s

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KISS 100 Qtr4 2013 RAJAR

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  1. KISS 100Qtr4 2013 RAJAR

  2. Key highlights – Qtr4 2013 • KISS 100 now reaches over 1.8 million listeners every week • Market share is 4.6% • KISS listeners tune in for 9.3 millionhours every week • KISS 100 comes top against all commercial and BBC stations for reach amongst 15-24s, 15-34s • KISS 100 is commercial share market leader amongst 15-24s, 15-34s and 15-44s • KISS has 1,073,000 ABC1 listeners, and 1.3mHousewives tuning into KISS every week • 957,000 KISS 100 listeners (52%) don’t listen to Capital, and 1,551,000 (85%) don’t listen to Capital XTRA • The average age of a KISS UK listener is 28 (based on all respondents) • Over 5 million people listen to KISS across the UK every week Source: RAJAR Q4 2013 Average Age Base: All Respondents

  3. Key programming highlights – Qtr4 2013 • Rickie, Melvin and Charlie grow their reach with 1.6m listeners across the UK and 824,000 listeners in London each week • Jez now reaches 732,000 listeners every week between 9am and 12pm • Between 11am and 12pm KISSTORY now reaches 565,000listeners in London • Between 12pm – 3pm Neev reaches 631,000 listeners • Between 3pm and 7pm Michael & Tinea increase their reach by 115,000 to 933,000 listeners in London • KISS has a 11% higher reach than Capital among 15-34s, and a 35% higher reach among 15-24s than BBC Radio 1 (in the KISS TSA) Source: RAJAR Q4 2013

  4. The KISS Audience • 59% of our listeners are affluent ABC1’s • 53% of our listeners are female ‘000s Source: RAJAR Q4 2013

  5. Weekly reach Source: RAJAR Q4 2013

  6. Market share % Source: RAJAR Q4 2013

  7. Weekly reach to 15-24s 000s Source: RAJAR Q4 2013

  8. Market share amongst 15-24s % Source: RAJAR Q4 2013

  9. Weekly reach to 15-34s 000s Source: RAJAR Q4 2013

  10. Market share amongst 15-34s % Source: RAJAR Q4 2013

  11. KISS 100 TSA Map

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