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Kiss 100 Qtr2 2013 RAJAR. Key highlights – Qtr2 2013. Kiss 100 now reaches 2 million listeners every week, this is its highest ever reach and the first time it has reached 2 million Market share is now at 5.2% Kiss listeners tune in for 10.8 million hours every week
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Key highlights – Qtr2 2013 Kiss 100 now reaches 2 millionlisteners every week, this is its highest ever reach and the first time it has reached 2 million Market share is now at 5.2% Kiss listeners tune in for10.8 millionhours every week Kiss 100 comes top against all commercial and BBC stations for reach and share amongst 15-24s, 15-34s and 15-44s Kiss has1,161,000ABC1 listeners, and1.4mHousewives tuning into Kiss every week 1,033,000Kiss 100 listeners (51%) don’t listen to Capital, and 1,587,000 (78%) don’t listen to Choice The average age of a Kiss UK listener is 28 4.4 million people listen to Kiss across the UK every week Source: RAJAR Q2 2013 Average Age Base: All Respondents
Key programming highlights – Qtr2 2013 Rickie, Melvin and Charlie now reach 864,000listeners between 0600-0900 Rickie, Melvin and Charlie reach 30% more 15-24s than Capital, and 75%more than Radio 1 Justin reaches813,000listeners every week at 0900-1200 Between 1100-1200, Kisstory reaches 514,000 listeners every week Neev now reaches 793,000 listeners every week from 1200-1500 Michael & Tinea, 1500-1900, have 984,000 listeners every week Jez reaches 483,000 listeners between 1900-2200 Monday to Thursday Source: RAJAR Q2 2013
58% of our listeners are affluent ABC1’s 55% of our listeners are female The Kiss Audience ‘000s Source: RAJAR Q2 2013
Weekly reach 000s Source: RAJAR Q2 2013
Market share % Source: RAJAR Q2 2013
Weekly reach to 15-24s 000s Source: RAJAR Q2 2013
Market share amongst 15-24s % Source: RAJAR Q2 2013
Weekly reach to 15-34s 000s Source: RAJAR Q2 2013
Market share amongst 15-34s % Source: RAJAR Q1 2013