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WEBINAR Feedback, Reflections, And Opinions About Mobile World Congress 2017

Join analysts Dan Bieler, Jennifer Belissent, and Thomas Husson as they share feedback on key announcements, enterprise themes, and the future of mobile tech from Mobile World Congress 2017. Discover insights on AI, 5G, IoT, smart cities, and more.

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WEBINAR Feedback, Reflections, And Opinions About Mobile World Congress 2017

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  1. WEBINARFeedback, Reflections, And Opinions About Mobile World Congress 2017 Dan Bieler, Principal Analyst Jennifer Belissent, Ph.D., Principal Analyst Thomas Husson, Vice President, Principal Analyst March 14, 2017. Call in at 10:55 p.m. Eastern Time

  2. Dan Bieler Principal analyst CIO Twitter: @DSBieler Thomas Husson VP, principal analyst B2C marketing Twitter: @Thomas_Husson Jennifer Belissent Principal analyst Customer insights Twitter: @Jenbelissent

  3. Topics for the panel discussion • Key consumer and marketing announcements and what they mean for B2C brands • Observations regarding the main enterprise themes • Connected things promise a thriving data economy: opportunities and obstacles. • Interactive discussion

  4. Key consumer and marketing announcements and what they mean for B2C brands

  5. Innovation moved from hardware to software and services

  6. Beyond chatbots and intelligent agents, many vendors surfed on the AI wave

  7. 5G will not reach consumer critical mass before 2025

  8. Virtual reality is not yet ready for marketers

  9. . . . and the winner is . . .

  10. Mobile is the face of digital . . . 32% 51% <1%

  11. . . . and a catalyst to accelerate business transformation

  12. Observations regarding the main enterprise themes

  13. IoT is still in the growing-up phase

  14. Not everything that claims to be AI is true AI

  15. Business platforms become important building blocks for value creation

  16. Collaboration lubricates the digital transformation engine

  17. Connectivity is not all out hyper broadband

  18. Connected things promise a thriving data economy: opportunities and obstacles

  19. IoT dominated the discussion . . . IoT and insights are two sides of the same coin.

  20. Internet of the seas

  21. Internet of wellness Best mobile innovation for health: Owlet Baby Care

  22. And the “smart city” . . . Best use of mobile for smart cities

  23. . . . yet . . .

  24. . . . as connections grow, so do threats. By 2040, there will be 3 quadrillion (1 million times more) transistors — for a computer IQ of 10,000. Source: Softbank and Kaspersky keynotes

  25. Questions? Interactive discussion

  26. Forrester insights for iPhoneand iPad KEY RESEARCH AND DATA POINTS WHEN AND WHERE YOU NEED THEM • Access playbooks, reports, key takeaways, and data points to accelerate your projects and support your decision making. • Save reports and graphics to read online or offline, on the device of your choice. • Receive notifications to stay abreast of the latest trends and insights relevant to your initiatives. forrester.com/app

  27. Dan Bieler +49 176 2955 3606 dbieler@forrester.com Twitter: @DSBieler Jennifer Belissent, Ph.D. +33 612 674 803 jbelissent@forrester.com Twitter: @jenbelissent Thomas Husson +33 662 313 640 thusson@forrester.com Twitter: @Thomas_Husson

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