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Airports 2.0

Airports 2.0. TIA – 713 – R.Schegg Rahel Knecht & Selina Merz, 703_b Hochschule für Wirtschaft & Tourismus , Hes-so. Idee: " Love to travel but hate airports".

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Airports 2.0

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  1. Airports 2.0 TIA – 713 – R.Schegg Rahel Knecht & Selina Merz, 703_b HochschulefürWirtschaft & Tourismus, Hes-so

  2. Idee: "Love to travel but hate airports" • If yes, then you’re like most people. The word “airport” just conjures up so many negative emotions – lines, delays, unhealthy food, and overpriced merchandise. • But it doesn’t have to be this way. Airports should be a fun part of the travel journey, not a necessary evil – especially since people often spend just as much time in airports as they do on the plane itself.

  3. Vision • the ideal airport experience from arrival into the airport to stepping on a plane. • Visioning an airportexperiencethatworks for travelers, vendors and airportowners

  4. WasistAirport 2.0 • “destination” airport that people enjoy visiting, because it’s built around the customer experience • Food & Beverage • Retail concepts reflect the local culture as well as global passenger taste. • More like a mall with enough store diversity and unique locally-oriented vendors • a fair-pricing policy to ensure that prices are not higher than those for similar products and services outside the airport.

  5. Airport 2.0 • This is an airport designed to make you forget you’re in an airport. • TRIPCHIis building the technology to guide you on the journey to the new “experiential” airport.

  6. door-to-flight-problem • Abreisepunkt (Zuhause) bisFlughafen • So schnellalsmöglich • MöglichstwenigÄrger • Parkieren und Transport • DirektvordemFlughafen • “self-service trains” vomParkhauszum Terminal • Parkservice

  7. Ankunft Terminal • Eineinziger Ort füralleMassnahmen • Keine Check-in SchalterSuche • Setzteinheitliches Ticketing-System voraus • EffizienzsteigerungaberKontrollverlustfür Airlines • Security • Separate SpurenfürPersonenohne Laptop etc • KostenfürLeute, die vergessenihrGürtelauszuziehenoderFlüssigkeitenmitnehmen • Wartezeitenanzeigen (App, Monitor)

  8. Cultural Branding • FlughafensollMarke der Stadtreflektieren • Bspw. Boston Logan Airport • Freedom Trail • NeueErfahrungfürFluggäste • Motiviert Geld und Zeitzuinvestieren

  9. Advertisingairports • Werbestrategie muss dem neuen Flughafen angepasst werden • Unterschied: gelangweilte und interessierte Reisende • $ 14 pro Reisender • Kann durch effektive Werbung erhöht werden

  10. Beispiele • The Dubai Airport’s investment in the Airport 2.0 concept can partly be seen by • the newly renovated Terminal 2 • the recently built Terminal 3 • as well as effective utilization of the strong position of the Dubai Duty Free brand

  11. Beispiele • Food and Beverage (F&B), as the Dubai Airport has over 200 food and beverage retail outlets that offer an eclectic mix of international and local tastes—which helps promote the character and spirit of the city and encapsulates the “Dubai Experience.” • Shanghai Changi Airport • iChangi, empowers individuals to access information on flights, retail and dining options and airport facilities and services through easy-to-use platforms such as a mobile application for iPhones and iPads, and interactive kiosks located around Changi’sterminals • Travelers can sign up for notifications of flight updates on their mobile devices

  12. TripChi “mobile travel app for business travelers who want more out of their limited leisure time”

  13. Quellen: • http://www.indiegogo.com/projects/tripchi-love-to-travel-but-hate-airports-turn-that-airport-frown-upside-down • http://www.youtube.com/watch?v=Oy3OSm1w-jY&feature=youtu.be • http://www.tnooz.com/article/tripchi-airports-future/ • http://startupopen.com/wp-content/themes/classynsimple/top50/2012/47tripchi.html

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