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JMTP Journal of Marketing Theory and Practice

JMTP Journal of Marketing Theory and Practice. Editor: Greg W. Marshall Crummer Graduate School of Business Rollins College. Positioning of the Journal.

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JMTP Journal of Marketing Theory and Practice

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  1. JMTPJournal of Marketing Theory and Practice Editor: Greg W. Marshall Crummer Graduate School of Business Rollins College

  2. Positioning of the Journal The Journal of Marketing Theory and Practice (JMTP) is positioned as a high quality journal internationally that is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing.  In the context of developing, enhancing, and disseminating marketing knowledge, JMTP values both conceptual and empirical work by academicians so long as the work provides strong implications for the managerial practice of marketing. 

  3. Brief History • JMTP published its inaugural issue in 1992. Since then, it has published four issues per year including occasional special issues. • In January 2006, the journal was acquired by M.E. Sharpe, Inc., publisher of JA, JPSSM, JMIS, and a stable of other business journals. • JMTP is affiliated with the Society for Marketing Advances (SMA). • JMTP’s 12-member Senior Advisory Board provides strategic guidance for the journal.

  4. Submission Information • JMTP is interested in considering both conceptual and empirical work. • A wide variety of research methodologies is represented within JMTP. • The journal publishes a breadth of managerial topics in marketing. • All processing is electronic.

  5. Vital Statistics • JMTP typically publishes 6 articles per issue. • The rejection rate on 1st review is historically about 60 - 65%. • JMTP publishes Research Notes that meet our usual review standards, but are smaller articles with focused empirically-derived contributions.

  6. Vital Statistics • Average review time is about 60 days. • Each manuscript is evaluated by 3 reviewers in a double-blind process. • JMTP has a policy of requiring helpful, constructive reviews. • Currently publishing within one year from final acceptance.

  7. Key Initiatives • Solidify position as a leading academic journal focused on managerial aspects of marketing. • Increase academic visibility, especially outside the US. Strong M.E. Sharpe marketing campaign underway. • Publish occasional high-impact special issues. • Continue bring up-and-coming scholars onto the Editorial Review Board representing the various marketing sub-fields.

  8. Special Issue Ahead • Watch for a special issue on structural equation modeling – addressing current practices and where we’ve been historically with SEM in marketing research. Due out Fall 2008. • Guest editors are Barry Babin, Jim Boles, and Joe Hair.

  9. Other Information • Subscription included with SMA membership. (www.marketingadvances.org). • Editorial Review Board and Senior Advisory Board to meet at annual SMA conferences. • Special track at SMA – papers are considered for further review at JMTP.

  10. For More Information on JMTP • Visit the JMTP web site: http://www.jmtp-online.org • Contact me at: Greg W. Marshall, Editor editor@jmtp-online.org

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