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Effective

Effective. April 1, 2009 Sarah Milstein (@ SarahM ). Why Sarah Milstein?. Hashtag. #w2e. Today. Twitter strategies. Listening techniques and tools. Effective posting. Finding followers. Smart integration. Q&A. Twitter strategies. ?.

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Effective

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  1. Effective April 1, 2009 Sarah Milstein (@SarahM)

  2. Why Sarah Milstein?

  3. Hashtag #w2e

  4. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

  5. Twitter strategies ?

  6. What will be different in three months, six months or a year because we've engaged on Twitter? $ Photo: Sreejith_K, Flickr Photo: lemoncat1, Flickr

  7. Photos: Judith Wolfe With whom do we want to connect?

  8. What kind of information isinteresting to these people?

  9. What kind of information isinteresting to these people?

  10. What kind of information isinteresting to these people?

  11. What kinds of problemsmight a Twitter account raise?

  12. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

  13. Search.twitter.com

  14. Tweetbeep.com

  15. Monitter.com

  16. Twist.flaptor.com

  17. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

  18. Who? Photo: Seattle_Municipal, Flickr Photo: Thomas_Hawk, Flickr

  19. Multiple posters

  20. What?

  21. Hold conversations

  22. Share links

  23. Link to your sites

  24. Amplify

  25. Acknowledge problems

  26. Hold promotions and contests

  27. Effective posting Promotions and contests

  28. Reveal yourself

  29. When?

  30. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

  31. Content, then search

  32. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

  33. “Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times “When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP

  34. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

  35. Contact me Sarah Milstein @SarahM @TweetReport sarah.milstein@gmail.com www.20slides.com

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