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INNOVATIONS IN THE COMMUNICATION 2010 CENSUS MEXICO.
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A strong and well structured communication campaign was designed to sensitize the inhabitants about the importance of participating in the 2010 Census and at the same time to show the transparency of the census operation to achieve 100% response. GENERAL STRATEGY
As a strategy to strengthen the communication efforts, a sponsorship campaign with strategic sectors of the country was developed. Free endorsement of the 2010 Census through its massive products, services or communication channels to reach the population. 676 free ads from sponsors were reflected in more than one billion impacts. SPONSORSHIP CAMPAIGN
Public Sector • Spaces in fairs and exhibitions , spaces on the internet, adds in receipts and vouchers, posters in their buildings, messages to their employees.
Academia • 373 academic institutions contributed to the communication of the Census message by:Broadcasting spots on radio and televisionOrganazing ConferencesPublishing articles and inserts in magazines and journals.Inserting messages on payroll slips.Distributing promotional materials on their campusesBanners on their websites
SocialMedia • Social Media: • Youtube • Facebook • Twitter • Flicker
COVERAGE 98.4 % of housing