Conducting the 2010 Census in New Jersey

1. Conducting the 2010 Census in New Jersey New Jersey State Data Center Annual Network Meeting June 2, 2009 New Brunswick, NJ Fernando E. Armstrong, Regional Director Tony Farthing, Regional Director Philadelphia Region New York Region U.S. Census Bureau

2. Our Job is to Count Everyone – Once! • Constitutional Mandate • 130 million housing units • Thousands of group quarters • Language challenges • Coverage challenges “It’s In Our Hands….”

3. Residency Rules Guide Where People are Counted • Count People Once, Only Once, and in the Right Place • “Usual Residence”-where you live or sleep most of the time (i.e., college students, etc.)

4. Camden (Open Now) • Trenton (Open Now) • Rocky Hill (Open Now) • Hoboken (Open Now) Local Offices to Open: Atlantic County Monmouth County Bergen County (2) Ocean County Essex County Passaic County Hudson County Union/ Middlesex New jersey Local Census offices

5. Major Census Activities in a Nutshell • Address List Development • Questionnaire Delivery • Group Quarters Enumeration • Language Assistance • Recruitment Efforts • Partnership Efforts

6. Regional Operations • Early 2009 - ELCO Open Houses • April to July 2009 – Address Canvassing • Operation managed by ELCOs • Systematically canvass all census blocks looking for living quarters • Collect updated addresses, geographical features, and spatial information • Record updates on hand-held computer • Verify updates provided by local governments in 2008 • Ensure a complete list for the 2010 Census

8. Questionnaire Delivery • Questionnaires are delivered or mailed to all housing units in March 2010 • March 8-10 Advance Letter • March 15-17 Questionnaire • March 22-24 Reminder Postcard • APRIL 1, 2010 CENSUS DAY • April 6-15 Replacement Questionnaire

9. Regional OperationsGroup Quarters Enumeration Group Quarters is the counting of persons in hospitals, college/university dormitories, military barracks, soup kitchens, homeless shelters, etc. • Group Quarters Advance Visit begins November 2009 • Group Quarters Verification begins February 2010 • Group Quarters Enumeration begins April 2010

10. 2010 Decennial Census Program Update Service-Based Enumeration (SBE) •Service-Based Enumeration (SBE) is conducted at service locations to provide an opportunity for people experiencing homelessness to be included in the census. These service locations include: • Shelters for people experiencing homelessness, soup kitchens, regularly scheduled mobile food vans, and Targeted non-sheltered outdoor locations. • Census Bureau has designated : • March 29, 2010the one day to enumerate shelters for people experiencing homelessness, • March 30 , 2010 to enumerate soup kitchens and regularly scheduled mobile food vans, and • March 31, 2010 to enumerate targeted non-sheltered outdoor locations.

11. 2010 Decennial Census Program Update Additional Operations That Can Count People Experiencing Homelessness • Be Counted/Questionnaire Assistance Centers (BC/QAC) • People experiencing homelessness are also included in a variety of other living arrangements and will be enumerated during other 2010 Census operations.

12. Language Assistance • Spanish / English Questionnaire • Telephone Questionnaire Assistance • English • Spanish • Chinese • Korean • Vietnamese • Russian • Language Assistance Guides (51+ languages) • Language Identification Flash Cards (51+ languages) • Multilingual Enumerators • Questionnaire Assistance Centers • Be Counted sites (6 languages)

13. Recruitment Efforts • Large operation • Local Census Office Management Positions - Fall 2009 • Non-response Follow-up/Enumerators – Fall 2009 to April 2010 • Approximately 3 million applicants needed • Toll-free Jobs Line – 1-866-564-5420 • Recruiting Website • Recruitment Advertising • Local recruiting and testing • Multilingual applicants needed

14. Partnership Efforts • Complete Count Committees • Promotional materials • Specialized outreach to hard-to-count populations and communities • Special Events – parades, festivals, community events • Groundwork activities in 2008 and early 2009 • Mobilization of partners from mid-2009 through spring 2010 • 680 national staff from January 2009 onward

15. What Can Partners Do? • Develop strategic mobilization campaign plans • Strategize with regional partnership staff in joint outreach efforts • Convene a 2010 Census Kick-off with key leaders • Motivate high-level community leaders to support census • Mobilize community-specific Complete Count Committees • Urge local constituents to apply for a census job • Educate constituents about importance of being counted • Publicize census participation through communication networks • Publicize census participation at community-specific festivals, parades, and special events • Create and distribute 2010 Census promotional materials

16. 2010 Census Communications Plan • Integrated campaign contractor team led by DraftFCB and a dozen+ sub-companies • • The campaign’s goals are to: • • Increase mail response. • • Improve overall accuracy and reduce the differential undercount. • • Improve cooperation with enumerators. • • The campaign components will include: • • National TV, radio, and print. • • Local radio and print. • • Earned Media • • Interactive media and recruitment efforts. • • Target Audiences: • • Diverse America- all persons who consume English language media • • Black • • Hispanic • • Asian • • American Indian and Alaska Native • • Native Hawaiian and other Pacific Islander

17. Philadelphia Region* Philadelphia Regional Census Center 1234 Market St., Suite 340 Philadelphia, PA 19107 215 -717-1020 New York Region** New York Regional Census Center 330 West 34th Street – 13th Floor New York, NY 10001 212 -356-3100 Philadelphia RCC coverage area = Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Hunterdon, Mercer, Monmouth, Ocean, Salem counties **New York RCC coverage area = Bergen, Essex, Middlesex, Morris, Passaic, Somerset, Sussex, Union, Warren counties For further Information CONTACT A Regional census Center