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WAAAUB Outreach Committee

WAAAUB Outreach Committee. Ayman Kichly, Chair. November 2010. WAAAUB North American Regional Gathering. Ann Arbor, MI. WAAAUB Outreach Committee Overview. Chair & Members Role & Responsibilities Sub-committees Strategy & Tools Suggestions, Discussion & Questions. November 2010.

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WAAAUB Outreach Committee

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  1. WAAAUB Outreach Committee Ayman Kichly, Chair November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  2. WAAAUB Outreach CommitteeOverview • Chair & Members • Role & Responsibilities • Sub-committees • Strategy & Tools • Suggestions, Discussion & Questions November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  3. WAAAUB Outreach Committee Chair & Members • Chair: Ayman Kichly, Europe • Members: • Hiba Al-Ali, North America • Abdel Hamid Bibi, MENA • Hiba Bitar, Lebanon • Roula Harb Fakhoury, MENA • Sophie Hallal, Lebanon • Mariam Mhanna, Lebanon • George Riachy, Lebanon • Dr. Leila Tarazi, North America • Maha Zabaneh, North America November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  4. WAAAUB Outreach Committee Chair & Members • Outgoing Members: • Roland Abi Nder, North America • Jad El Hajj, North America • New Members • Firas Bou Diab, Lebanon • Tarek Zebian, Lebanon November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  5. WAAAUB Outreach Committee Role & Responsibilities According to the WAAAUB Bylaws: “…shall coordinate and improve outreach to Members and shall promote increased Member participation in WAAAUB.” November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  6. WAAAUB Outreach Committee Sub-Committees • Data Update, two co-ordiantors (Roula Harb & Leila Tarazi) • E-newsletter, co-ordinator (Maha Zabaneh) • Social Media, co-ordinator (Hiba Al-Ali) • WAAAUB website, co-ordinator (Ayman Kichly & Mariam Mhanna) November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  7. WAAAUB Outreach CommitteeStrategy & Tools • Increase, Communicate & Engage (ICE) • Increase: • Alumni Database Update Campaign • WAAAUB Marketing Campaign Convocation 2011 • Communicate: • E-newsletter: “Al-Jame’a” • Enhance communications: chapters & AUBites-at-large • Engage: • WAAAUB website • AUB Alumni On-line Community • Social Media: Facebook & LinkedIn (Twitter, planned) November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  8. WAAAUB Outreach CommitteeStrategy & Tools • Benefit & Enrich (BE) • Benefit: Alumni Benefits Package • Enrich: Alumni Mentoring Program November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  9. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Alumni Database Update Campaign • Exchange of data with chapters • Marketing pieces in MainGate • Email • OVER 2000 alumni updated their data in the last 9 months. November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  10. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage WAAAUB Marketing Campaign Convocation 2011 “Stay Connected to AUB – Sign up to WAAAUB!” • WAAAUB Tent w/paraphernalia • Sign-up booths in faculties & around campus • WAAAUB Banners in Green Field & around campus • WAAAUB ushers, flyers November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  11. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage e-newsletter Old layout Re-designed layout

  12. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage • Survey to AUB alumni Faculty & Staff • Needs assessment • Improve ties to WAAAUB • Help with re-design of WAAAUB website November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  13. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Online Tools • WAAAUB website • Re-design inline w/new AUB branding • User friendly & interactive • Hyperlinks to On-Line Community, Facebook, LinkedIn & Twitter (using Google maps tech) • AUB Alumni On-Line Community • 10,079 alumni registered • 25% of AUBites w/known email addresses • Dramatic increase since 2006; then only 2,737 November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  14. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Online Social Media Tools Facebook 6,399alumni November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  15. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Online Social Media Tools LinkedIn • “AUB Group”- American University of Beirut Alumni • 3,100 AUBites • Joining rate: over 20 AUBites/week • AUB Alumni (Contact) • 1,755 AUBites & friends of AUB • Over 1,000 outstanding invitations November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  16. WAAAUB Outreach Committee Strategy & Tools Benefit & Enrich • Alumni Benefits Package: • Promotions and discounts all over the world • Final draft being prepared • Alumni Mentoring Program: • Currently being developed • Montreal as a pilot • Professional chapters November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

  17. WAAAUB Outreach Committee Suggestions, Discussion & Questions All suggestions to bring more AUBites “into the fold” are welcome! November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI

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