1 / 17

e-SENS Electronic Simple European Networked Services

e-SENS Electronic Simple European Networked Services. WP2 kick off Berlin , Germany Apr 10 th 2013. Agenda. Introduction - Internal communication - deliverables in WP2 - WP2 tasks and objectives - work done and to do 2. Roles and responsibilieties 3. Stakeholders analysis

avon
Download Presentation

e-SENS Electronic Simple European Networked Services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. e-SENSElectronic Simple European Networked Services WP2 kick off Berlin, Germany Apr 10th 2013

  2. Agenda • Introduction - Internal communication - deliverables in WP2 - WP2 tasks and objectives - work done and to do 2. Roles and responsibilieties 3. Stakeholders analysis 4. Communication tools and marketing materials 5. e-SENS website

  3. e-SENS WP Structure WP1: Project Management (General Coordination, Administrative Management & Advocacy) WP2: Communication & Marketing WP3: Sustainability and long-term governance WP4: Project Legal Expertise Centre 5.3: e-Justice 5.2: e-Health 5.1: e-Procurement 5.4: Business life-cycle 5.5: New domain WP5: Piloting WP6: Building blocks Provision 6.1: e-Delivery & e-Interaction 6.2: Semantics, Processes and Documents 6.3: Identity, Security and Trust 6.4: Conformance & Tests

  4. Internalcommunicationwithin WP2 • WP2 mailing list - esens.wp2@lists.esens.eu • BSCW • Marketing space on e-SENS website • Reporting tool • Phone conferences • WP2 meetings

  5. WP2 milestones Deliverables to prepare: D2.1 (Month 3): Project website / SM accounts + LOGO D2.2 (Month 3): Marketing and communication strategy - stakeholders & multiplierslists - marketing materials D2.3 (Month 12): Report on communication and marketing actions n°1 D2.4 (Month 15): Detailed communication strategy for the pilots D2.5 (Month 24): Report on communication and marketing actions n°2 D2.6 (Month 36): Report on communication and marketing actions n°3 Website Report Report Report Marketing Strategyimplementation Marketing Strategy Pilot Marketing Strategy Pilot Marketing Stratrgy

  6. WP 2 objective and tasks Aim: to createsustainable community around e-SENS • general dissemination and awarenessraising • stakeholders engagement: - MemberStates - IT industry - endusers • collectingfeedbackfromstakeholders • cooperationwithLSPs • cooperation and support to otherWPs

  7. Relations to other WPs WP 1 • coordination of external relations • involvement of the European Council and Commission WP 3 • public consultations - to collect the necessary feedback fromexperts for each of the building blocks and the overarching proposed interoperability architecture,as well as its market potential • surveys -Task 3.4.3 Business model per country WP 5 • drive recruitment of newpiloting domains, participants and sites • identification and active engagement of pilot participants WP s WP 2 • Collectneeds • Collectoutput • Disseminateochievements of WPs • Handle logistics for events

  8. Works done so far • E-SENS logo • LSP event „Build, connect, grow: Make Business inthe Digital Single Market” • presentation of e-SENS technicalworkpackages • Proposal for Industry • e-SENSEatCeBIT • Primarywebsite • Social media accounts • PPT template • Press release

  9. Tasks to do within first 3 months • Press release • Project website - Reportingtool - marketing tool kit • Communication and Marketing Plan - Analysis of stakeholders - Mapping of stakeholders & multipliers - Preparation of marketing materials - Preparation of eventlists - Defineactions to be taken

  10. e-SENSElectronic Simple European Networked Services WP2 kick off – Roles & Responsibilities Malgorzata Kirchner, Institute of Logistics and Warehousing Apr 10th 2013, Berlin, Germany

  11. Scope & responsibilities Actions: • National level • EU level • Active contributors

  12. National level actions Aim: to promotetheprojectamong national stakeholders and gettheirinvolvement Actions: • stakeholders and multipliersmapping • presentationsatevents • publications (articles) • mailings to stakeholders • information on e-SENS relatedwebsites • websitetranslationorseprerate national websitesin MS – to decide • translationsinto national languages • meetingswithstakeholders • pressconference??? • promotion of pilots

  13. Stakeholders and multipliers • Who is a stakeholder? Groups that can benefit from e-SENS • End Users (citizens, business) • Member States (public administration) • IT companies • Who is a multiplier? Any party that will further convey message to stakeholders media, digital fans, 'digital champions' group, institutions on European and national level etc. that will further convey message to stakeholders

  14. EU level actions Aim: to promotetheprojectin EU Actions: • presentationsatEU-levelevents • engagement of EC • cooperationwithEU-levelbodies • social media • projectwebsite • promotionoutsidethe e-SENS project • promotionamongpotentialotherdomains and domainsrecruitment

  15. Role of active contributors Actions: • support in domain related issues (matrix) • articles (general, domain related) • providing content to project website, information materials • support in deliverables • social media – do we have any social media funs? • verification of documents in English • dissemination to other LSP projects • Any other ideas?

  16. Role of active contributors • e-SENS active contributors • Information campaigns outside e-SENS project: • Belgium • Bulgaria • Cyprus • Finland • Hungary • Latvia • Lithuania • Malta • United Kingdom

  17. Good practices of LSPs Cooperation with LSPs during whole duration of the project: - support to reach stakeholders - common marketing of LSP projects - advise on domain related issues - exhange of good practices

More Related