The Three Primary Persuasive Techniques

1. The Three Primary Persuasive Techniques Mr. Weaver

2. Logos • An appeal to logic or reason. • Data is hard to manipulate, so it is harder to argue against a logos argument. • Logos makes the speaker look prepared and knowledgeable to the audience, enhancing ethos.

3. Example and a Fallacious Response • “Statistics indicate that 35% of all high schoolers fail to receive a diploma, so we need to do something now to address this issue.” • Fallacious Response: When 35% of students fail to receive a diploma, how can we find fault with the students? Obviously the system is broken. Let’s focus our attention there! • Write your own response using a different logical fallacy

4. Ethos • An appeal to character. • It makes people feel safe in choosing to take your advice or appeal, by showing you or someone else, who is an expert in their field, agrees with you.

5. Examples and a Fallacious response? • “Recommended by 9 out of 10 doctors!” • “Eat your vegetables! Trust me, I’m a dietician!” • “I’ve been teaching for thirty years and I know how a student ought to behave!” • Fallacious Response: You may be a dietician, but you’re obviously not listening to your own advice. Why should I? • Write your own response using a different logical fallacy

6. Pathos • An appeal to emotion • An emotional appeal such as a tragic story or short anecdote pulls people in, puts them in your shoes, and makes them sympathetic towards your cause.

7. Example and a Fallacious Response • “Don’t you ever forget to lock all the door and close all your windows when you go to bed. My children will be forever scarred because of a brutal home invasion robbery by a psychotic, knife wielding prison escapee. It all could have been prevented if only I’d…(breaks down sobbing…) • Fallacious Response: Listen, it’s either be subject to the statistically minute chances of a home invasion robbery, or die in a blazing inferno that your poor innocent children couldn’t escape because the doors and window were locked shut. Which would you rather? As for me, my windows are staying wide open! • Write your own response using a different logical fallacy

8. Identify the rhetorical appeal at play here, as well as any logical fallacies.

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