UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 23rd June 2013

2. Clapham, Witham – Wednesday 19th June • Key Customer Themes: • Clubcard Voucher Exchange: Theme continues in store and is supported by outside A-boards. • Price Promise: Is heavily promoted in store with security shrouds, overhead signs, hanging signs and bus stops. • Tesco's Loves Baby: The baby aisle has various of offers which is highlighted by bus stops, an outside banner and A boards. • General Feel: The store was quiet at time of visit and there were several staff on tills but very few on sales floor. There was lots of £1, £2 and half price offers on end of aisle displays. Key Deals: • Andrex Toilet Tissue 9pk: £3.50 • Pampers Nappies: 3 for 2 • Special K Cereal: £2 • Pilgrims Choice Cheese: ½ price • Twinning's Tea Bags 80pk: £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Roehampton – Wednesday 19th June • Key Customer Themes: • NEW The Holiday Shop: 18 bays dedicated to holiday related items at the back of store seasonal aisle. Advertised with overhead signs directing consumers to the aisle together with bus stops and barkers. • NEW Ramadan: POS supporting the theme with 5 dedicated bays. • NEW Christmas Saving Card – Earn Up To £6 Bonus: This festive theme is advertised over the checkout points on large POS signage. • Price Lock: The theme continues throughout the central aisle, highlighted by bunting on aisle ends. • Let’s Garden & Outdoor Living: The store continues to display garden equipment and ornaments in the entrance. Garden related items remain on 30 bays, advertised by a variety of promotional signage, bunting and bus stops. • Rollback: This theme is now being advertised on beanies sited on shelves throughout the store. • General Feel: The store has a clean feel with fully stacked shelves. The main themes being The Holiday Shop and Let’s Garden are extremely prominent on entry. Key Deals: • Pepsi/Tango 2 Litres: £1 • Milk 4 Pints: £1 • Instant Barbeque: £2 • Cathedral City Cheese: £3 • Selected Wines: 3 for £10 • Selected Meats: 3 for £10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Witham Essex – Wednesday 19th June • Key Customer Themes: • NEW Cheers To Summer: Multiple summer offers along the BWS aisle supported by various hanging signs as well as banners outside. • NEWBaby & Toddler Event: Plenty of offers being advertised down the baby aisle with overhead directional signage. • NEW Fuel Saver: Promoting gift cards for various stores to get 1p off per litre with every £10 spent. This theme is highlighted by end of aisle signs. • Bring On The Great Outdoors: Garden and barbeque related items are merchandised over 10 bays. Supported by hanging signs and shelf fins. • NEW Every Penny Matters: Store advertises their mission to save consumers every penny they can, POS at till points only. • General Feel: The store was clean and tidy on visit. The shelves were well stocked. Plenty of active till points for the busy store. Key Deals: • Fairy Liquid: 2 for £2 / £1.50 each • Various Lager Cases: 2 for £16 / £10 each • Ben & Jerry’s Ice Cream: £2 • J20 4pk: ½ price • Milk 4 Pint: 97p • Andrex Toilet Roll 9pk: £4 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Wallington– Wednesday 19th June • Key Customer Themes: • NEW Tesco Clubcard: The main and only theme running in store. Highlighted within the store entrance and checkout points. • General Feel: Shelves reasonably filled during a busy period upon visit. Key Deals: • PG Tips 280pk: ½ price • Kellogg’s Cereals: £2 • McVities Breakfast: ½ price • Lucozade 1 Litre: ½ price • Coca Cola 2 Litre: BOGOF • Selected Confectionary Singles: 3 for £1.20 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Hersham – Wednesday 19th June • Key Customer Themes: • Summer: The seasonal aisle still has 5 bays promoting summer related items. Highlighted with high signage, bus stops and barkers. • Brand Price Match: Various POS in store continues to show comparison campaign is still activated within store. • NEW Health & Beauty Event: Advertised in the Health & Beauty department with bus stops and barkers, drawing attention to the offers. • General Feel: The store is well merchandised and clean throughout. Plenty of staff for assistance available on the shop floor Key Deals: • Selected Wine / Champagne: Save 1/3 • Selected Crisps: 3 for 2 • Selected Health & Beauty: Various Offers • Summer Strawberries: ½ price • Cleaning Products: 2 for £4 • Finish: BOGOF info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Stanway – Wednesday19th June • Key Customer Themes: • NEW Amazing Seasonal Deals In Store Today: There are 10 bays dedicated to summer related items. The theme is highlighted by header boards and overhead signs throughout the store. • 100's Of Offers In Store Today: There is various POS highlighting the many offers around the store. Offers include BOGOF's, half price items and items at £1. • Sourced Locally: This theme continues throughout the store, with POS highlighting products that have travelled fewer miles. • NEW Great Days Out With Kappa: The offer is promoted throughout the store with overhead signs. • General Feel: The store entrance felt cluttered with too many A frames and lots of baskets. The store was bright and clean but various shelves needed filling and very few staff on hand to help. Key Deals: • Pilgrims Choice Cheese: ½ price • Robinsons Squash: £1 • Schweppes Lemonade: ½ price • PG Tips Tea Bags 80pk: 2 for £3.50 • Cava Marques Monistrol: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Tooting – Wednesday 19th June • Key Customer Themes: • NEW Taste Of Summer: Various seasonal products on offer. These offers are supported with overhead signs, bus stops and barkers. • Win 1000's Of Tickets For Summer Series Of Athletics When You Spend £50 Or More:The theme continues throughout the store advertised on overhead signage as well as bus stops. • How Did We Do Today?: The theme is directed to the customer service desk for customer feedback. Promoted with signs and leaflets on entry. • Outdoor: The seasonal aisle now has 6 bays dedicated the summer outdoor related items. Highlighted with directional signs, bus stops and barkers. • General Feel: The store was tidy and clear. The entrance was spacious with fully stacked shelves. Key Deals: • Philadelphia Simply Stir Sauce: BOGOF • Pepsi 8pk: ½ price • Capri Sun 10pk: £2 • Belvita Biscuits: ½ price • Selected Meats: 3 for £10 • Hula Hoops / Mini Cheddars: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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