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Attitudinal Survey 2012

Attitudinal Survey 2012. Adults 18-49. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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Attitudinal Survey 2012

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  1. Attitudinal Survey 2012 Adults 18-49 • March 2012

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  4. Most Authoritative Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  5. Most Powerful Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  6. Most Effective Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  7. Most Persuasive Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  8. Most Engaging Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  9. Most Relevant Advertising Adults 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  10. Main Source for News Adults 18-49 Q. Which ONE of the following media is your primary source for News? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

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