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Attitudinal Survey 2014

Attitudinal Survey 2014. Adults 35-54. March 2014. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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Attitudinal Survey 2014

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  1. Attitudinal Survey 2014 Adults 35-54 • March 2014

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  4. Most Authoritative Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  5. Most Powerful Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  6. Most Effective Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  7. Most Persuasive Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  8. Most Engaging Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  9. Most Relevant Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  10. Most Effective Video Advertising Adults 35-54 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

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