GL events, Bringing people together

1. GL events, Bringing people together

2. « The venue perspective of the coming years and a vision of the long-term strategy and market approach » ICCA France-Benelux Chapter Summit February 18-19, 2013 The Hague – Bel Air Hotel James Debos – International PCO Director – GL events

3. GL events Group

4. GL events: an integrated offer for the MICE Listed on the Stock Exchange 2012 sales: €824 million (>50% internationally) Employees: 3 700Locations: 91Events hosted: 2,700 Visitors: 8 million VENUE MANAGEMENT ORGANISATION OF CONGRESSES / CORPORATE EVENTS AND TRADE FAIRS/EXHIBITiONS SERVICESFOR EVENTS

6. GL events Venues

7. Venue Management: key figures • 36venues, representing over 1 000 000 m²of exhibition and event space • 28 amphitheatres and auditoriums and 340 meeting rooms • Organiser of over 250 fair and trade shows including over 76 fairs and trade shows through on our own fair grounds, representing sales of close to €50 million • 2 700 events held for sales of close to €140 million • Hosted over 240 concerts and performances • 36 000 exhibitors welcomed • Over8 million visitors, spectators and participants welcomed

8. Centre de Conventions International de Barcelone - Espagne Square – Bruxelles – Belgique World Forum Conference Centre – The Hague – Pays-Bas Palais Brongniart – Paris - France Palais de la Mutualité – Paris - France Nice Acropolis - France Cité l Centre de Congrès l Lyon - France Centre de Congrès Pierre Baudis – Toulouse - France Centre de Congrès de Saint-Etienne - France Polydôme - Clermont-Ferrand - France Centre de Congrès & d’Expositions Ankara - Turquie 11 Congress Centres

9. Hungexpo – Budapest - Hongrie PadovaFiere – Padoue - Italie Toulousexpo – Toulouse - France Metz Expo - Metz Métropole - France Parc Floral - Paris - France Le Chorus – Vannes - France Eurexpo –Lyon - France Riocentro - Rio de Janeiro - Brésil Pudong - Shanghai Lingotto Fiere – Turin - Italie Grande Halle d’Auvergne - France Mégacité - Amiens - France Troyes Expo - France 13 Exhibition Centres

10. Château de Saint-Priest Lyon - France Hôtel Salomon de Rothschild – Paris - France HSBC Aréna - Rio de Janeiro - Brésil PalaOval – Turin - Italie Battersea Evolution – Londres - UK Zénith d’Auvergne - France Le Grand Cercle – St Etienne - France Le Scarabée – Grand Roanne France La Verrière – St Etienne - France The Seed – Istanbul - Turquie La Sucrière - Lyon 11 arenas and multipurpose venues

11. Venue Management: our profession The venue management profession involves: • Managing event venues, • Selling the destination and venues to events’ organizers in the market, • Organizing events (fairs, shows, etc.), • Developing the economic impact and employment prospects created by the venues' business (hotels, restaurants, etc.), • Ensuring the best maintenance of the buildings that are under contract or ownership, • Respecting the principles and objectives of public services, • Ensuring and developing socio-economic and cultural activity in towns or regions. Our mission as a public service concession holder

12. Given the fact that venues are multifunctional, GL events focuses on 5 types of venue: Congress Centres Exhibition Centres Sports Arena and Stadiums Concert Halls Reception Halls Venue Management: multifunctional

13. Perspective of the coming years & long-term strategy

14. The market The event market has been changing tremendously over the last few years: • Concentration of organizers (merge and acquisition) (Exhibitions, PCOs, Venue management companies) • Emergence of global players in the venue management (AEG OGDEN, SMG, Live Nations…) • Massive investments from destinations: due to the positive external effects venues have on the local economy, governments are investing in building new and up-to-date venues. • Strong incentive policies from destinations to attract international events (Kuala Lumpur, Macao, Abu Dhabi…) • Diversity of the market’s needs => multi-functional capacities of the venues, so they may host to all types of events Working towards a mature, international and professional market, where the sales and the promotion of an isolated venue in the event market prove to be more and more difficult

16. Long term strategy • Integration of all our services (venue, organization and services) • To create synergies within our Business Units and our three main activities • To develop customer loyalty around our Premium Convention Centre destinations (Nice, Brussels, Lyon, Paris, Barcelona, Budapest and Ankara) • To rotate events between the different Exhibition Parks in France • Efficient communication regarding the venues and the destination • A market “positioning and segmenting” (Palais Brongniart) • To become a well known expert in terms of venue management consulting (optimizing spaces, multifunctional, traffic flow, additional revenues, service integration…)

17. A strategic position acquired internationally in a few short years  • GL events: major player with a global and international offering                          Venue management   Services Services  Organisation    Source ICCA, June 2011 Congresses and conventions

18. Development’s levers • GL events network-based organization in terms of: • Sales, Marketing & Communication • Purchasing & Financial control • Human Resources Management • Data bases • … • Business synergies among employees from our three main activities • Sharing of experiences and competence • An increase in productivity in order to improve the quality of services to our customers • A common business culture, shared objectives and values • An operational approach with shared work-process and common means

19. Market approaches

20. Local approach • Think Local: evaluate, promote and optimize the creation of additional values within territories (economic, intellectual and social) • A wide range of partnership • Win-win contracts with public authorities • Increase the relationship with territories: • respect and consideration of regional cultures, • shareholder, commercial or strategic alliances with institutional and socio-economic actors of destinations • event creation linked with the economic and cultural local specifications A business organisation that respects local cultures and identities is prepared for market changes

21. National approach Our objectives in terms of development in France: • To create a network of Exhibition Parks throughout the country • To take over the management of Convention Centreswithin Business Tourism destinations • To seize opportunities for Reception venues, Theatre and Concert Halls and Arenas

22. International approach Our objectives in terms of international development: • To develop the number of venues managed in areas where we are already present: Spain, Italy, Turkey, Brazil, Eastern Europe. • To invest in developing countries • To seize management and privatization opportunities • for Exhibition Parks, in major economic centres • for Convention Centres, in Business Tourism destinations The combination of local expertise and the know-how of GL events allows for better development

23. GL events, Bringing people together