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Instructional Message Design: Video

Instructional Message Design: Video. Are these good examples?. Embryo and Sperm Banking for Leukemia and Lymphoma Patients Wendy’s Hot Drinks. What were your concerns?. Passive Activity Linear Activity Production Value Cognitive Overload . Does content influence your video needs?.

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Instructional Message Design: Video

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  1. Instructional Message Design: Video

  2. Are these good examples? • Embryo and Sperm Banking for Leukemia and Lymphoma Patients • Wendy’s Hot Drinks

  3. What were your concerns? • Passive Activity • Linear Activity • Production Value • Cognitive Overload

  4. Does content influence your video needs? • Procedural –CAUTI • Conceptual– Health Care Reform • Interpersonal– Coaching Capabilities • Attitude– CLABSI http://bjclearn.org/TeachingMethods/?page_id=44

  5. What else should you consider with video? • Videos can be more than just demonstrations– Berg Balance • Screen demos can be more than just screen shots– CSOD help • Still images and stop motion can be options– Sharps Safety • Interactive Video is becoming mainstream– Obamacare

  6. Instructional Video: Scripts & Storyboards

  7. What do I need in a script or storyboard • Script – outlines what you want said • Audio that users will hear • Talent needs to know pronunciation, tone and inflection, pauses, Example • Storyboard– outlines what you want seen • Visuals that will cue or highlight content • Angles and shots that the camera operator needs to take • Where to stand and what actions for talent to take,… • How everything needs to be pieced together is needed for post production Example

  8. What are some tips/tricks and gotchas • Consider your resources and talent options • Write script for the ear and not for the eye • Don’t forget CLL or Media Services • Practice and conduct a dry run • Use Word or other tools to facilitate reviews

  9. What do I need in a script/storyboard?

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