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KARANGAHAPE ROAD Business Improvement District Oct 2004-May 2012

KARANGAHAPE ROAD Business Improvement District Oct 2004-May 2012. Safety. Design OK K Road Programme 2005 Present to Auckland Council: Gain Police and Safer Auckland Communities support: Stakeholder acceptance, consolidation and refinement of programme

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KARANGAHAPE ROAD Business Improvement District Oct 2004-May 2012

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  1. KARANGAHAPE ROAD Business Improvement District Oct 2004-May 2012

  2. Safety • Design OK K Road Programme 2005 • Present to Auckland Council: Gain Police and Safer Auckland Communities support: Stakeholder acceptance, consolidation and refinement of programme • Develop Crime Prevention Through Environment Design Plan(CPTED: Council funds KBA staff CPTED 2006-12 • Survey and CPTED analysis Myers Park 08, 09 • Night security programme 2007-12 • Road safety campaigns – 2006, 08, 10 • Eco pilot 2009 & Disabilities pilot 2011 • Launch $2.1 million re-designed overbridge 2011

  3. Marketing Tools • PR campaigns • Database of 600 businesses • TripAdvisor – KRoadNZ • Vintage Shopping Guide • Branded advertising: • Advertorial page Ponsonby News • – Readers 67,000 per month (Neilsen) • Auckland Shopping Guide 100,000 - Annually

  4. Marketing Tools • www.kroad.com - 66,939 individual visitors 2011 • 600 businesses listed & linked to URLs • On-line daily events calendar • Facebook – KRoadNZ – 1040 Friends • Twitter – KRoadNZ – 1268 Followers • Pinterest – KRoadNZ – 10 Followers • Blog - KRoadNZ • E-news

  5. Strategic Marketing Plan • Addresses the precinct’s current and future positioning • 3-5 year plan for enhancement of physical, social/cultural and economic development, supported by integrated marketing and communications strategy • High level consultation with primary stakeholders • Brand launch 2008 • Social Media Plan 2011 • Strategic Plan update 2012 • Commissioned from De Beer Marketing & Communications

  6. Events • K Road Karnival 2004 + Fringe Arts Festival 2005 • WRITE4GOLD 2006 + Craftwerk 06, 07, 08, 09 • Tango on the Town Square 06, 07, 08, 09 • Cross Street Carnival 2008, 09 • Pecha Kucha 2009, 10, 11, 12 • First Thursdays 2009, 10, 11, 12 • Auckland Zinefest 2010, 11, 12 • Audio Foundation festival 2012 • Auckland Fringe Festival 2009, 11, 13

  7. Arts • Establish Arts Manager role 2005 • VAANA Mural Project Stage 1 & 2 & 3 • Artwalk Brochure 7000 issued 05, 06, 07, 10, 12 • Web Arts Calendar • Free Guided Walks • Broker art installations • Initiate public artworks: • Chaise Lange & Filipe Tohi light poles • Artweek Auckland 10, 11, 12 • First Thursdays 20 venues – 30 events

  8. Chaise Lange - Peter Lange Peter Lange Seat

  9. Out of Space Marae - George Nuku Photo Ralph Talmont

  10. Heritage • Established Heritage Manager role • Participated Auckland Heritage Festival 2005-12 • FREE Guided Walks 1000 people each year • Heritage Brochure x 10,000: 2006, 08, 10, 12 • Persuaded City to review planning • Created registry of 300 buildings • Commissioned and funded review: • Salmond Reed Heritage Architects 2007 - 12 • Recognised under Unitary Plan 2012

  11. Thanks to • Auckland Council & Auckland Transport • Waitemata Local Board • NZ Police • Langham Hotel Photos • Edward Bennett • pixelandgrain • Conor Clarke • De Beer Marketing & Communications

  12. KARANGAHAPE ROAD www.kroad.com

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