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Saving the disposable camera

Saving the disposable camera. TEAM 7 Clayton Cashion Daniel Walsh John Klusek Nathaniel Matsuura. EDSGN 100 SECTION 008. Table of contents. Kodak Disposable Camera D esign Identifying the Opportunity Presenting data from focus group Development of ideas Screening Ideas

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Saving the disposable camera

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  1. Saving the disposable camera TEAM 7 Clayton Cashion Daniel Walsh John Klusek Nathaniel Matsuura EDSGN 100 SECTION 008

  2. Table of contents • Kodak Disposable Camera Design • Identifying the Opportunity • Presenting data from focus group • Development of ideas • Screening Ideas • Design Improvements • Final product • Conclusion

  3. Kodak Disposable Cameras • Casing is made out of polystyrene • The disposable camera functions through a series of gears which wind the film and prepare the system • The flash is powered by a capacitor that is recharged by a AA battery

  4. Polystyrene is… • Plastic • Sturdy and cheap • Poses no risk if properly disposed • Can be easily re-used

  5. The electrical components are Excessive. • A button cell provides the same amp*hrs for 12 cents compared to 23 cents for AA batteries • A total of 138 flashes are held in the AA battery of a normal disposable camera

  6. Our Current disposable camera design is not sustainable. • Half of those surveyed have notused a disposable camera in the past 3 years • Problems of appearance, convenience, and cost prevent use of disposable cameras • Every camera contributes to electronic waste • Old, unprofessional, bland

  7. We have a golden opportunity… • Overhaul the specifications of the disposable camera • Make the disposable camera more appealing to the general public and increase sales. • Decrease the amount of electronic waste.

  8. Customer Needs Assessment • Shows dissatisfaction with the case • No issues with pricing

  9. Criteria considered During concept generation Brainstorming Ideas Different Colors Spherical case Replace wheel with a lever Squish Camera Motorized Turn Wheel Replace wheel with a lever Switch AA to Button Cell Make the circuit board smaller Disposable Digital Camera • Case design • Sustainability • Convenience

  10. The Weighted Matrix

  11. The battery needs a change • A button cell provides the same amp/hrs for 12 cents compared to 23cents for AA batteries • Exchanging the battery reduces overall case size, which reduces use of polystyrene • Reduce costs

  12. Final Design Improvements • Slim, streamlined casing decreasing use of polystyrene • Efficient button cell technology • High luster metallic colors

  13. Invest in our design • Make the disposable camera more appealing to consumers • Increase sales of the disposable camera • Increase sustainability

  14. Questions

  15. Thank you for your time.

  16. References Were… • Brooklynbatteryworks.com • Wikipedia.org

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