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A Better Disposable Camera

A Better Disposable Camera. EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of Fujifilm. Table of Contents. Introduction What makes a disposable camera? Environmental Concerns Market Research Specifications Comparative tables

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A Better Disposable Camera

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  1. A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of Fujifilm

  2. Table of Contents • Introduction • What makes a disposable camera? • Environmental Concerns • Market Research • Specifications • Comparative tables • Camera Modifications • Conclusion

  3. Introduction • Disposable Cameras now fit a niche role • Re-engineering for marketability • Encourage environmentally friendly design • Boost sales

  4. Camera Breakdown

  5. Environmental Concerns • Most of camera is ABS plastic • Hydrogen Cyanide released on burning • Many go to landfills • Carbon compounds to atmosphere • One in five people do not have access to recycling facility

  6. Eco-efficiency from fiscal 2005 to fiscal 2010

  7. Market ResearchSurvey 1 Survey 2 • Population of adults • Used mainly for special occasions • Most wouldn’t mind removing flash • Used because some are waterproof • Population of middle class Facebook users • Most against paying more • Flash unnecessary • Most preferred smaller sized camera

  8. Specifications for the Consumer • Easy to use • Cheap • Eco-Friendly • Attractive

  9. Possible Solutions • Make it digital • Target children with bright colors • Make it out of cardboard • Waterproof • Crank wheel for charging flash • Remove flash • Eliminate electronics entirely • More efficient design for less plastic • Packaging reduction

  10. Design Matrix

  11. Solutions • Remove all electronics • Use less ABS for body • Redesign body • Less packaging

  12. Conclusion • This is the camera that will: • Be profitable • Attract consumers • Be more sustainable

  13. References • http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_2011_all.pdf • http://www.plumbersurplus.com/Blog/image.axd?picture=company+banner2.JPG • http://www.fujifilm.com/ • http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg • http://www.robaid.com/wp-content/gallery/gadgets2/lego-digital-camera1.jpg • http://www.welovebeautifulthings.com/wp-content/uploads/2012/05/IKEA-Cardboard-Camera.jpg • http://www.guamsolidwastereceiver.org/i/Guam_cardboard_recycle.jpg • http://az42037.vo.msecnd.net/wordpress/wp-content/uploads/2010/10/easy-button.jpg

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