1 / 20

Redesign of Kodak’s Disposable Camera

Redesign of Kodak’s Disposable Camera. Joe Kaminski, Jim Beidleman , Dave Taucher , Braulio Escobar. What we need to accomplish. Identify company’s needs Identify target customer group to satisfy company’s needs Identify the needs of target customer group

nieve
Download Presentation

Redesign of Kodak’s Disposable Camera

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Redesign of Kodak’s Disposable Camera Joe Kaminski, Jim Beidleman, Dave Taucher, Braulio Escobar

  2. What we need to accomplish • Identify company’s needs • Identify target customer group to satisfy company’s needs • Identify the needs of target customer group • Focus on the most feasible of these needs • Create specifications • Brainstorm ideas to fulfill the specifications • Redesign Disposable Camera to fit those needs

  3. Kodak’s Needs • Need to revitalize their disposable camera market in order to help the company’s financial situation. • Find new target audience to increase demand • Low costs to increase revenue • Capitalize on market before competitors do

  4. Kodak’s Current Design

  5. Who Is the Customer? • The elderly and senior citizens

  6. Gathering Information • Why we chose this target group: • It is a growing segment of the U.S. population • Prefer simpler which means cheaper in this case

  7. Gathering Information Cont.

  8. Information Continued

  9. Attributes • Marketable • Cheap to Produce • Durable • Aesthetically Pleasing • Practical • Useful • User friendly

  10. Specifications • Act as an effective disposable camera for the older generation • Use must be simple enough for an older person to do easily (Take a picture in under ten seconds). • Must be able to fall from a height of four feet and still function • Must be able to produce for under a dollar a camera. • Look professional enough for an older person to want to use it (Cant look childish). • Have the efficiency for it to be worth its price. Should be able to take at least 25 medium to high quality pictures.

  11. Weighted Objective Tree

  12. Options optionsoptions Table 1: Camera Structure

  13. Picking the best optionfrom Table 1 A= Rubber/Straight Edges/Smaller B= Plastic/Rounded Edges/Bigger C=Plastic/Straight Edges/Same

  14. More options Table 2: Camera Parts

  15. Comparing Alternatives From Table 2 A=Selectable/Large Buttons/Battery/Film B=Always on/Same Buttons/Battery/Film C=None/Small Buttons/Hand Crank/Film

  16. Our Redesign

  17. Gantt Chart

  18. Summary • Sell for 2 to 5 dollars which brings in high profit • Design is simple as possible • Should attract the older generation • We are confident this will save Kodak.

  19. Acknowledgements • Kodak logo’s and camera pictures obtained from kodak.com • Charts and graphs from the U.S. Census Bureau.

  20. The end Questions?

More Related