Disposable Camera Redesign

1. Disposable Camera Redesign Tim Finnegan Anthony Pinter Chris McElroy Chase Huckestein

2. Table of Contents 1. Project Conceptualization 2. Problem Definition 3. Customer Survey 4. Survey Analysis 5. Camera Dissection 6. Current Camera Costs 7. E-Waste 8. Attributes 9. Weighted Objective Tree 10. Specifications 11. Morphological Table 12. Comparing Alternatives 13. Final Design 14. Final Design Model

3. Project Conceptualization We recognize the need for Kodak to redesign the disposable camera to maximize profit.

4. Problem Definition • Kodak has been losing money for years, and is on the verge of bankruptcy • A redesigned disposable camera could tap into groups of people that would normally not purchase disposable cameras

5. Customer Survey

6. Survey Analysis

7. Camera Dissection

8. Current Camera Costs Total Production Cost: $3.80 Suggested Retail Price: $7.99

9. E-Waste • E-waste is a form of waste consisting of electronic parts that have not completed their life cycles • E-waste is full of highly toxic chemicals and heavy metals, and can contribute to environmental damage1 • In order to appeal to consumers and reduce our environmental impact, our redesigned camera should be designed to limit environmental impact 1. http://earthtrends.wri.org/updates/node/130

10. Attributes • Disposable Camera: • Camera should be cheap • Camera should still take excellent pictures • Camera should not have a battery • Camera should still have a flash • Camera should be easy to distribute • Camera should have an appealing design • Give the consumer different choices • Different colors • Camera should have minimal packaging • Allows the consumer to see the camera quickly • Plastic wrapping • Camera should be sustainable • Camera should be made of reusable or biodegradable material • Biodegradable components • Used film, film canisters • Reusable components • Camera case and electronic parts

11. Cheap 0.4 | 0.4 Picture Quality 0.5 | 0.2 Weighted Objective Tree No Battery 0.5 | 0.2 Flash 1.0 | 0.2 Redesigned Camera 1.0 | 1.0 Easily Distributed 0.3 | 0.3 Appealing Design 0.6 | 0.18 Consumer Appeal 1.0 | 0.18 Different Colors Minimal Packaging 0.4 | 0.12 Viewing Product 1.0 | 0.12 Clear Plastic Packaging Used Film Sustainable 0.3 | 0.3 Biodegradable Material 0.4 | 0.12 Film Canisters Materials 1.0 | 0.3 Case Reusable Material 0.6 | 0.18 Electronics

12. Specifications • Camera must be cheap • Camera must have a flash, but no battery • Camera must be designed to offer the consumer a design choice • Camera should be easy to use, and provide the consumer with clear instructions • Camera must be environmentally friendly • Camera must provide the customer the same high quality photos that Kodak is know for • Camera must be able to survive a ten foot drop, and be waterproof

13. Morphological Table

14. Comparing Alternatives

15. Final Design • Eliminate battery • Replace with a crank to provide sustainable power • Lower flash strength to reduce power requirement • Widen camera lens to make-up for reduced flash power • Eliminate boxes and bags • Replace with a single hang-tab • Allows consumer to see the camera and reduces materials and cost • Develop a reusable film • Reduces overall cost and environmental impact • Change case plastic to use bio-plastics • Use 65% less energy to produce2 2. http://www.foodservicewarehouse.com/education/going-green/disposables-bioplastics.aspx

16. Final Design Model *Units are in centimeters.

17. Questions?