1 / 13

M-Commerce

M-Commerce. 主題 : 現階段行動商務 部分技術和應用 主講 : B96705044 潘冠宇. Contents. Mobile Banking Mobile Vouchers/Coupons Payment Methods. Mobile Banking. Mobile Brokerage. Mobile Accounting. Mobile Financial Information Services. Trends in Mobile Banking. Online Banks Huge Markets

betty_james
Download Presentation

M-Commerce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. M-Commerce 主題: 現階段行動商務 部分技術和應用 主講: B96705044 潘冠宇

  2. Contents • Mobile Banking • Mobile Vouchers/Coupons • Payment Methods

  3. Mobile Banking Mobile Brokerage Mobile Accounting Mobile Financial Information Services

  4. Trends in Mobile Banking • Online Banks • Huge Markets • High Mobile Phone Penetration • Smartphones

  5. M-Banking business models • Bank-focused model • Bank-led model • Non-bank-led model

  6. Mobile Banking Services Support Content Services Services Investments Payments& Transfers Account Information

  7. Challenges 1. Interoperability 2. Security 3. Scalability & Reliability 4. Personalization

  8. STK • SIM Tool Kit • GSM • SMS • 財金公司 • 在線電信 中華電信 泛亞電信 威寶電信 • 在線銀行 台銀 合庫 彰銀 兆豐銀…

  9. Mobile Vouchers/Coupons • 國外 • NTT DOCOMOi-mode • MLB華盛頓國民隊 • 國內 • QuickMark 行動票券技術 • 年代售票 • 華納威秀影城 • 中華電信EMOME

  10. Payment Method • 芬蘭 Sonera Shopper • 德國 Paybox • 德國 Mobipay • Paypal • NTT DOCOMO

  11. 付款流程 資料來源：http://www.comax.com.tw/products/mobile/m_payment_02.htm

  12. Internet / WAP / 藍芽/ 紅外線 / RFID 商家 消費者 4. WAP/SMS/3G/GPRS/WLAN 3. 回存 5. 2. 儲值 1. 儲值 銀行 行動通訊業者 金　流　　　　　資訊流 付款機制

  13. References • Wiki 百科 • 萬能科大資管系 • http://teledict.blogspot.com/2007/10/m-commerce.html • http://www.fisc.com.tw/FISCWeb/Index.aspx • 中華電信　威寶電信 • 台哥大 • 雅虎奇摩知識

More Related