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IT’S ALL ABOUT MEMBERSHIP!!!

IT’S ALL ABOUT MEMBERSHIP!!!. BARBARA RISHER WELCH, PDG Regional Rotary International Membership Coordinator ZONE 24. “EACH ROTARIAN: REACH ONE, KEEP ONE”. ROTARY MEMBERSHIP. RECRUITMENT RETENTION ORGANIZING NEW CLUBS

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IT’S ALL ABOUT MEMBERSHIP!!!

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  1. IT’S ALL ABOUT MEMBERSHIP!!! BARBARA RISHER WELCH, PDG Regional Rotary International Membership Coordinator ZONE 24

  2. “EACH ROTARIAN: REACH ONE, KEEP ONE”

  3. ROTARY MEMBERSHIP • RECRUITMENT • RETENTION • ORGANIZING NEW CLUBS (OVERLAP AREA IS MEMBERSHIP GROWTH & DEVELOPMENT)

  4. DISTRICT 5280 5 YEAR MEMBERSHIP TREND

  5. 2009-2010 Membership Goals • Minimum of at Least Net One New Member Per Club • Minimum of 80% Retention Rate at Club Level • Minimum of 1 or 2 New Clubs Per District

  6. DISTRICT 5280 CLUB SIZE DISTRIBUTION

  7. 3 YEARS POSITIVE GROWTH

  8. MOST RECENT CLUBS CHARTERED

  9. % WOMEN IN DISTRICT 5280 • % women worldwide =15.26% • % women in D5280 = 28%

  10. Why is Membership Growth Important? DO WE NEED NEW MEMBERS?

  11. More Members Means • Fresh ideas & new energy • Increased capacity for service • Greater support for TRF • Future of Rotary ensured

  12. MEMBERSHIP GOALS WHERE IS THE DISCONNECT ?

  13. ROTAPHOBIA THE FEAR OF ASKING SOMEONE TO ROTARY

  14. Membership…..How important do we think it is?

  15. Percent of Membership (Years in Rotary) Less than 1 year 10% 1-2 years 14% 3-5 years 17% 6-10 years 19% 10 years or more 40% 41% have been a Rotarian for less than 5 years!

  16. THE PERCEPTION OF ROTARY BY NON-ROTARIANS • BUSINESS MEN • ELITE • SECRETIVE • WEALTHY • LARGELY BASED ON FORMER RULES • NOT “SEXY” • NOT “TRENDY” • INFLEXIBLE • NOT SURE THAT WOMEN ARE ALLOWED IN • ASSOCIATED WITH FREE MASONS

  17. THIS ISN’T YOUR GRANDFATHER’S ROTARY CLUB CHANGING THE FACE OF ROTARY

  18. BE FLEXIBLE !!!!!!

  19. WHAT LOSS RATE IS OK?? 10% per year? 16% per year? 30% over 2 years?

  20. LOSSES Out the Back Door 7/07 87 mbrs 13 Existing mbrs terminated 16 New mbrs inducted 74 existing active 2 New mbrs term 15% Attrition 14 New mbrs active 7/08 88 # members Bring in 16 to grow 1

  21. RETENTION – A GOOD SYMPTOM! TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY: 1. Moved/Business Transfer 2. Business pressure • Health/Personal 4.Not Enough Value/Disinterest 5. Attendance Requirements

  22. HOW TO KEEP ‘EM! STEP BACK,TAKE A GOOD HONEST LOOK AT YOUR CLUB

  23. Long-range goals Annual goals Assemblies Communication Leadership continuity Engagement Fellowship Training STRONG CLUBS…have

  24. CATCH AND DON’TRELEASE! MEMBER SATISFACTION QUESTIONNAIRE

  25. SIX RETENTION IDEAS • INFORM • INVITE • INDUCT • ORIENT • EDUCATE • INVOLVE

  26. IS NETWORKING O.K. IN ROTARY?

  27. On Networking……….. “ …if new or increased business comes as the natural result of friendship created in Rotary, it is the same normal development that takes place outside of Rotary as well as inside, so it is not an infringement on the ethics of Rotary membership.” Past RI President Cliff Dochterman, ABCs of Rotary, p.19-20

  28. WHY SOCIAL NETWORKING? C u @ Rotary

  29. HOW CAN WE USE IT? • Facebook – fastest growing site – 55+ • Twitter – average age 42 • 90% Adults on-line • 73% have read blog • 45% started own blog • 39% subscribe to RSS Feed • 57% have joined social network • 83% have watched videos

  30. How Pertinent to Rotary? End Polio Now We're on Twitter! Follow us @endpolionow Rotary Global History Fellowship (RGHF) http://twitter.com/rotary http://twitter.com/dcrotary http://zones25-26membership.blogspot.com/

  31. Change The Way We Recruit • Aging has changed (60 is the new 40) • “Age Down & Tech Up” • Engage all ages in club activities, including families • Web site up to date • Emphasis on networking • Deemphasize attendance req.

  32. Do Our Clubs Reflect Our Communities? • Profession (Classification Survey) • Diversity (Gender, Ethnicity) • Culture (New ideas and projects) • Age (Future of Rotary) www.city-data.com

  33. Generations

  34. Aim for 20% - 50% Membership Increase in 12 months! It Doesn’t Get Much Easier Than This! www.clubinaclub.com

  35. We cannot do everything at once, but we can do something at once- Calvin Coolidge -

  36. Club Membership Recognition • RI Membership Development and Extension Award (901) – due 5/15/10 • RI Recognition of Membership Development Initiatives (421 and 422) • - due 4/15/10 to DG • Recognition of Smaller Club Membership Growth (416) New! • - due 5/15/10 • Presidential Citation (900A) • - due 3/31/10

  37. JUST ASK……. Barbara Risher Welch, PDG Regional Rotary Int’l Membership Coordinator Zone 26 brisherwelch@aol.com

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