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KID HEALTHY – Steps to Healthy Living

KID HEALTHY – Steps to Healthy Living. Impact on Childhood Obesity in Southern California. Agenda. Update & Review of Program The Vision & Opportunity Sponsorship Levels Next Steps. Mission. The Mission of KID HEALTHY is… To lower the incidence of childhood

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KID HEALTHY – Steps to Healthy Living

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  1. KID HEALTHY – Steps to Healthy Living Impact on Childhood Obesity in Southern California

  2. Agenda • Update & Review of Program • The Vision & Opportunity • Sponsorship Levels • Next Steps

  3. Mission The Mission of KID HEALTHY is… To lower the incidence of childhood obesity – and thereby prevent early onset of Type 2 diabetes, hypertension, cancer and other diseases – that threaten the quality of life of children as they age and disproportionately impacts those from low-income families.

  4. Childhood Obesity – Too Big to Take On? The Facts • Childhood obesity has doubled nationallyin the last three decades • More than three million California children – more than one-in-three (35%) – are overweight or obese • Just one-in-four youngsters (28%) make the grade in terms of meeting or exceeding state physical fitness standards [1] [1]Children Now California Report Card 2008 State of the State’s Children<http://publications.childrennow.org/publications/invest/reportcard_2008.cfm>

  5. (888) 468 4618 Pin 461877# An Expensive Problem… A Lingering Problem $14 billion 2 • “Pediatric obesity may shorten life expectancy in the United States by 2-5 years by the middle of this century – an effect equal to all cancers combined.” 3 • -- Thomson Medstat Research Brief, 2005. Combined annualized estimate of treating children in private and public sector insurance. • -- Newsweek Health, Web Exclusive, Dec. 2007

  6. KID HEALTHY –Steps to Healthy Living WHAT IS IT? • Educational campaign that runs from March-April and succeeding Fall in schools • Community and media partners joining forces to promote and address childhood obesity • Public agencies, non-profit and for-profit partners collaborating to fund and implement • So. Cal.: Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura counties

  7. Project Components Five Components: 1. Four-week in-school campaign -- Network for a Healthy California the Children’s Power Play! Campaign -- Dairy Council of California curricula -- Nutrition and physical activity education 2. Physical activity tracking via free pedometers to 85,000 students 3. Two-Month Multi-media campaign (ABC7 Los Angeles) 4. Retail reinforcement (In-store collateral); Parent Education w/take-home materials 5. Program Evaluation – Outcomes research/community impact 2005-2007; Quality Improvement -- 2008 (Harder+Company)

  8. Year-over-Year Participation

  9. Local Publicity • The Web Site had 110,000 visitors in 2008 • Launched March 2008 www.mykidhealthy.org

  10. Who’s Participating? • Title 1 Schools and Low Income • 16% uninsured • 29% private insurance • 25% Healthy Families • (S-CHIP) • 24% Medi-Cal • 6% Other Source: Harder+Company, Community Research, 2007

  11. Results that Matter POST CAMPAIGN HIGHLIGHTS • 85% of parents buying more fruits and vegetables • 79% of families buying fewer soft drinks • Nearly one-in-five teachers (17%) report students are more active in school & eating more fruits and vegetables at school • Nearly one-in-four (23%) teachers said they increased their own physical activity (67% to 90%) • 12% of students now have at least 60 minutes of physical activity daily Source: Harder+Company, Community Research, 2007

  12. What Kids and Teachers Say Testimonials • “… Kid Healthy was informative and active … a real gift to us and the students.”   ( Principal, Ventura County) • “... it combines the curriculum with the pedometers, so students get key information and practice behaviors of living a healthy life…”  (Teacher, Los Angeles County) • "This program made it possible for staff to explain this (obesity) to students, and to give them the opportunity to make healthier choices.” (CYO staff, Orange County)

  13. A Powerful Collaborative • ABC7 • Kaiser Permanente • Albertsons • Macys* • CalOptima Health Plan • Community Action Partnership of Orange County • CVS/pharmacy • Network for a Healthy California – Desert Sierra, Gold Coast, San Diego, Los Angeles, and Orange regions • Department of Public Health San Bernardino County • Department of Public Health Riverside County • Health Care Agency of Orange County • Los Angeles UC Davis Cooperative Extension – Power Play! • Harder+Company Community Research • American Cancer Society • American Diabetes Association • Dairy Council of California • Orange County Department of Education • Orange County Parent Teacher Association • YMCA of Anaheim • Edwards Lifesciences • LA Care Health Plans • Mimi’s Cafe • United Parcel Service • Entertainment Industry Foundation.

  14. And Room to Grow Our Vision for 2009 & Beyond • Expand number of students & schools in current counties • Secure government support • Additional private sector funding • Strengthen results/outcomes

  15. Sponsorship Opportunities • Six levels of investment for the campaign • Presenting (2) $100,000 • Platinum (6) $50,000 • Gold (6) $25,000 • Silver (6) $15,000 • Bronze (6) -$10,000 • Business/Individual –$5,000 Contact –Jackie Teichmann 714-914-1203 for more info

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