The Honorable Joy Cooper, President, Florida League of Cities, Mayor, City of Hallandale Beach;

1. Economic Development Councils and City Partnerships The Honorable Joy Cooper, President, Florida League of Cities, Mayor, City of Hallandale Beach; Marc Mondell, Director, Office of Long Term Planning and Sustainability; Peter Tesch, Director, Ocala Marion County EDC 8/24/2014 1

2. Business Recruitment as a Tool for Downtown Redevelopment Case Study: Intellon Corporation and IHMC Presentation to the Florida Redevelopment Association, Withlacoochee Region January 15, 2010

3. City of Ocala, Office of Long Term Planning & SustainabilityMarc Mondell, Director Economic Development within Ocala-Marion County is provided in partnership between the City of Ocala, the Ocala-Marion County Economic Development Corporation, and Marion County. The City Manager’s Office of Long Term Planning & Sustainability is responsible for coordinating the City’s participation in the partnership. Introduction A presentation by: Page 3

4. Federal Participation (HUD, USDA, EPA) Regional Strategy (EDA) State Participation (Enterprise Florida, OTTED) Economic Development Corporations Local Governments Regional Collaboration Chambers of Commerce Targeted Industry Sectors Economic development practitioners generally work in public offices at the state, regional, or municipal level, or in public-private partnership organizations. Their role is to seek out new economic opportunities and retain their existing business wealth. There are a variety of incentive programs available for this purpose. Economic Development Traditional Approaches: • Primary Goals? • Job Creation and Retention • Primary Measures? • Capital Investment, Wages, and Utility Consumption Page 4

5. Mainstreet Approach (Merchant Associations) Downtown Development Authorities Community Redevelopment Agencies Streetscape Projects Parking Issues Historic Preservation Facade Improvements and Guidelines Marketing and Special Events Residential and Retail Development (Private Developers) Redevelopment practitioners generally work at the municipal level, no dedicated federal or state funding for downtown redevelopment therefore most initiatives are financially supported (if at all) at the local level. 1903    The Department of Commerce and Labor was created by the Act of February 14 (32 Stat. 826; 5 U.S.C. 591). 1965 The Economic Development Administration (EDA) was established under the Public Works and Economic Development Act of 1965 (42 U.S.C. 3121). EDA succeeded the Area Redevelopment Administration which was added to Commerce in 1961. EDA's Mission: To lead the federal economic development agenda by promoting innovation and competitiveness, preparing American regions for growth and success in the worldwide economy. Downtown Redevelopment Traditional Approaches: • Primary Goals? • Preservation and Reinvestment • Primary Measures? • Property Values, Vacancy Rates, and Permit Activity Page 5

6. Many of the federal and state incentive programs are only available to projects demonstrating permanent job creation, therefore private sector downtown redevelopment projects are not typically eligible for federal or state assistance. Due to the current economy many developers are finding it difficult to access financing and identifying viable tenants. Local sources of funding for economic development and redevelopment are limited. There are approximately 2,000 to 2,400 annual announcements of manufacturing projects with 20 or more employees nationwide. Economic Development and Downtown Redevelopment practitioners do not typically work together and often utilize different analysis tools. Many small local governments do not have professional staff trained in and dedicated seperately to economic development and downtown redevelopment. In some cases there may be a lack of political will to provide financial assistance in support of economic development and redevelopment projects. Current and Ongoing Challenges Affecting both Economic Development and Redevelopment: Page 6

7. Given the current economy many communities are looking to support projects that can demonstrate a positive return on investment. Redevelopment encourages reuse of existing infrastructure and facilities which is becoming more politically popular. There is an increasing need for new and creative public-private partnerships as a solution to shared issues between the public and private sectors. Given advances in technology more workers are choosing locations that have a higher standard of living and quality of life. Companies are increasingly basing relocation and expansion decision around workforce related issues. Some companies, especially technology based companies, are looking to attract a workforce that is highly educated and technologically savy which are often looking to locate in more urbanized and interesting locations. Opportunities Affecting both Economic Development and Redevelopment: Page 7

8. Economic Development and Downtown Redevelopment practitioners need to work together to target companies interested in expanding or relocating to Downtown. The Point Business Recruitment is a Tool for Downtown Redevelopment: Case Studies: • The City of Ocala in partnership with the Ocala-Marion EDC and Marion County were recently successful in attracting two technology based companies to Downtown Ocala. • Intellon-Atheros • Florida Institute for Human & Machine Cognition (IHMC) Page 8

9. Intellon is a fabrication-less semiconductor manufacturer, they design, develop, market and sell integrated circuits worldwide enabling wireless communications via existing power lines in the digital home, utility and commercial markets. Intellon The Company: The Deal: • Intellon agreed to relocate their 60 existing employees plus hire 10 new employees (all $100K average salary) plus a capital investment of $950K including machinery and equipment to Downtown Ocala. • In exchange, the City agreed to provide $359K over 7 years, the County agreed to provide $100K over 7 years, and the State agreed to provide $350K over 4 years for a total package over $800K. Page 9

10. IHMC is a not-for-profit research institute of the Florida University System and is affiliated with several Florida universities. Researchers at IHMC pioneer technologies aimed at leveraging and extending human capabilities. Their human-centered approach often results in systems that can be regarded as cognitive or perceptual prostheses, much as eyeglasses are a sort of ocular prosthesis. IHMC The Company: The Deal: • IHMC agreed to establish a new facility in Downtown Ocala including 15 new employees ($100K average salary) plus a capital investment of $2M including machinery and equipment. • In exchange, the City agreed to provide a $300K credit on the purchase of the property and the County agreed to provide $550K for renovations. Page 10

11. Local merchants will benefit from Intellon and IHMC employees patronage. Corporate officials serve as ambassadors to Downtown Ocala. Other companies have expressed an interest in locating Downtown to be within proximity of Intellon and IHMC. Downtown Ocala benefits from increased publicity and marketing as a result of Intellon and IHMC’s work and researchers. The Results Intangible Benefits: Page 11

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