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Show Me the Money. E-commerce in the arts Hans de Kretser Hans@dekretser.com. Show Me the Money. E-commerce in the arts Hans de Kretser Hans@dekretser.com.
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Show Me the Money E-commerce in the arts Hans de Kretser Hans@dekretser.com
Show Me the Money E-commerce in the arts Hans de Kretser Hans@dekretser.com
The total value of UK internet sales by businesses reached £103.3 billion [ONS e-commerce survey, October 2006 for the previous year]
The value of goods bought on the internet this Christmas jumped by 50% to over £7bn for the 10 weeks up to Christmas[The Independent, December 2006]
Ticketmaster.co.uk is the 18th most popular online retailer in the UK[Source: IMRG-Hitwise Hot Shops List, November 2006]
Online now accounts for 10% of all retail sales in the UK, compared to just 0.5% in 2000.[IMRG via E-Consultancy Blog, January 2007]
67% of internet users have bought online [BMRB internet monitor November 2006]
65% of internet users believe using credit cards online is safe [BMRB internet monitor November 2006]
£629 is the average amount spent online per user in last six months [BMRB internet monitor November 2006]
Top types of sites visited A site where you can buy a product or a service 20.46m Map/Direction Site 17.82m Local Info Services 15.97m Weather Sites 11.97m Local Government/council 11.81m Price Comparison Sites 11.59m Education Sites 11.58m Auction Sites 11.45m Music Sites 11.32m Personal Finance Sites 9.46m
UK shoppers make more purchases online than in other European countries [emarketer.com January 2007]
…and spend more then other Europeans [Forrester research, July 2006]
Half the UK population makes money by selling online, making £8.5 billion in the last year, an average of £341 a head.[Orange Broadband, 2006]
54% of UK residents are using online sales websites to make extra funds.[Orange Broadband, 2006]
12% of people over the age of 30 claim to have made in excess of £500 by selling online.[Orange Broadband, 2006]
Of 1,000 retailers, two-thirds (69%) of UK retailers are missing out on potential revenues by not offering their goods or services online.[Source: Barclaycard via E-Consultancy Blog, December 2006]
23% claimed the cost of setting up online was a major barrier • 13% were put off by the technical knowledge required to set up a website
Three-quarters of the UK population shop online.[Source: SciVisum (via Revolution), September 2006]
57% cited speed as the main reason for buying online[Source: SciVisum (via Revolution), September 2006]
But 78% of e-shoppers have turned off a computer out of frustration with site performance[Source: SciVisum (via Revolution), September 2006]
47% said that sites that crashed mid-transaction were a major cause of web rage[Source: SciVisum (via Revolution), September 2006]
54% were frustrated by the inability to ask questions over the phone, while others cited usability issues such as complicated registration (47%), inability to find information (46%) and inability to amend orders (45%).[Source: SciVisum (via Revolution), September 2006]
Show Me the Money E-commerce in the arts Hans de Kretser Hans@dekretser.com
Content • An overview and key considerations • Regulations • Making it work – design in practice • Stepping up • What the future has in store
Online Memberships • Tate • 25% memberships online • New online relationships
Online Donations Panto Donations £1 to each booking Option to remove Gift Aid Cinderella £5,364 Peter Pan £1,625 Children’s Hospital Fund
Payment options • Offline processed payments • Credit Card payments • Third party such (e.g. WorldPay) • Direct with bank • Mobile • Stored details (e.g PayPal) • Micro-payments
Payment Service Providers • WorldPay Fees • £200 set up • £30 per month • £0.18 - £0.25 per transaction • Other providers include SecPay and securetrading
Through your bank • Rigorous set up • Separate merchant accounts • Impose higher percentage commissions • Banks adopt customer side if they query delivery leading to chargebacks
