Evaluating and finding Purpose

1. Advertisments Evaluating and finding Purpose

2. Reading Comprehension Standard 2.6 and 2.8 Determine the purpose of the author’s ________________ through supporting citations, fallacious reasoning, persuasion, and ________________________.

3. Objectives Students will examine the author’s purpose of ______________________. Once they have examined the purpose they will evaluate it.

4. How many advertisements do you think that you encounter in a day? 720 - 1,600 advertisements a day

5. What are some of your favorite commercials?

6. Purpose What is the purpose of an advertisement? The purpose of propaganda is to _________________________________. We are going to complete a who, what, when, where, and why map to investigate the purpose of an advertisement.

7. Define Propaganda Propaganda does not rely on pictures or words or sound or scent. Color and design can carry many hidden messages. Remember: The word propaganda refers to any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group, in order to benefit the sponsor.

8. Overgeneralization Make ______________________ statements based on a few _________________________. Example: Boone Boots’ new construction makes hiking easier!

9. Testimonial This technique is easy to understand. It is when “_________________________“ personalities are used to endorse a product. Whenever you see someone famous endorsing A product, ask yourself how much that person knows about the product, and what he or she stands to gain by __________________________________ it. Example: A famous climber says, “I always wear Boone Boots!”

10. Bandwagon The "bandwagon" approach __________________ you to think a certain was because everyone else is doing something, You should do it too, or you'll be left _______. Example: Everyone else wears Boone Boots!

11. Transfer Associates a ______________ with a _____________so that consumers will transfer their admiration for the person to the product. For example: 1.Using the American flag as a backdrop for a political event makes the implication that the event is patriotic in the best interest of the U.S. 2. An ad shows a sports star wearing Boon Boots.

12. Name calling This techniques consists of attaching a __________________ label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own ______________ with facts. Rather than explain what they believe in, they prefer to try to tear their ________________________ down.

13. Glittering Generalities: This technique uses ____________________ sounding "glad words" that have little or no real meaning. These words are used in general statements that cannot be proved or disproved. ___________ like "good," "honest," "fair," and "best" are examples of "glad" words.

14. Faulty Cause and Effect Implies that consumers will be _____________ Simply by using the product. It is important to evaluate data carefully before jumping to a wrong conclusion. Example: An ad shows a happy family all wearing Boone Boots.

15. Evaluate • Compare and discriminate • Assess value of theories • Presentation • Make choices based on reasoned argument • Verify value of evidence

16. ASK YOURSELF • What type of propaganda is being used in this advertisement? • How do we know that it (the type of propaganda) was used in this advertisement? Give evidence to support your answer. • Why do you think the author chose this specific type of propaganda to use on this product? • Do you think the author did a good job in selling this product? • How did the make you feel while you were watching/looking at it? • Do you think this product would sell? If so why? Why not?

17. When evaluating advertisements what other questions can you think would be important to ask yourself? • If you were the author would you use the same technique or strategies to sell the same product? • What is the author trying to tell me by looking at this advertisement?

21. Nike Commercial ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________

22. Mountain Dew ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________

23. Salmon Commercial ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________