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Securing Success Through Authentic Relationships

Securing Success Through Authentic Relationships. The Heritage Acres Story. It All Starts At the Farm. It All Starts At the Farm. Farmer controlled brand Communicating with the consumer about how their food was raised Taste/flavor, Health and food safety, Animal welfare,

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Securing Success Through Authentic Relationships

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  1. Securing Success Through Authentic Relationships The Heritage Acres Story

  2. It All Starts At the Farm

  3. It All Starts At the Farm • Farmer controlled brand • Communicating with the consumer about how their food was raised • Taste/flavor, • Health and food safety, • Animal welfare, • Environment and sustainability.

  4. Flavor Comes from the Farm

  5. Flavor Comes from the Farm • Consumers pay for subtle differences in flavor in particular products: wine, cheese and meat • Production practices influence flavor • Consumers choose natural and organic due to better taste • Communicating with consumers gets them interested in product

  6. Heritage Acres Pork

  7. Heritage Acres Pork • Our genetics selected for flavor & “out-door” acceptance and result in pork with a sweeter, richer flavor • Pork Raised outdoors, in non-confinement operations does not have a “piggy” flavor or aroma

  8. Consumers Concerned About Health • World Health Organization has raised concerns about use of antibiotics in food-animal production • Most European countries have outlawed use of these products

  9. Produced without Antibiotics • Producers do not administer antibiotics • If animals become ill they are removed from the system

  10. High plane of nutrition with corn & soybean diets No animal by-products Strict Feeding Protocol

  11. Over 80% of consumers are willing to pay more for food produced from family farms Consumers Want Choices

  12. Environmentally Friendly & Humanely Raised • Fully traceable system with US farm of origin • Complies with Certified Humane production protocol • Third party verification

  13. Sustainable Family Farms

  14. Sustainability • At Heritage Acres, each of our farm families practice sustainable production that preserve our environment, our health and our communities

  15. A champion Loyalty Trust Investment Obligation and right to deliver Professionalism Knowledge Competitive Capitalization Marketing Communication Planning Patience Flexibility Diversity Keys to Successful Cooperative Development

  16. Consumers with a Conscience • Connecting Consumers with “Their Farmer” gives them more confidence in their food choice • Consumers want to know that their food comes from a “real farm”

  17. Committed Consumers • Message resonates with affinity consumer groups - labor, faith, chefs, youth, humane, conservation, environmental and community

  18. Cooperatively Owned Processing Plant

  19. Building & Sustaining Local Communities • Own plant in Mountain View, MO • Impeccable sanitation record • Local labor force with good wages • Securing local, inter-local and trans-local markets

  20. Heritage Acres Pork Future success depends on working with existing marketing and distribution infrastructure and preserving the identity and authenticity of the story of the farmer controlled brand.

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