Unit 5 Advertising

1. Unit 5 Advertising By Xinling Shi

2. Reading Comprehension 1. According to the text, most people read advertisements for: A. knowledgeB. fun C. killing time D. both information and fun 2. Why do most advertisements begin with a question? A. Because nobody knows the answer. B. Because a question can make an advertisement funny. C. Because readers will be interested in finding out the answer. D. Because a question will win more customers for a company.

3. Reading Comprehension 3. What is very important in an advertisement? A. A question. B. Information. C. Humor D. A story 4. What is one of the dangers of a series of advertisements? A. Readers will be tired of reading too many texts. B. Readers will lose patience. C. Readers will forget the name of the product. D. Readers will forget the advertisement.

4. Reading Comprehension 5. What may turn a good advertisement into a bad one? A. A question. B. A story. C. Bad translation. D. The expensive price of the product

5. Language points What make a good advertisement？ make是及物动词，“（有条件）成为”。 What makes an advertisement a good one？　　 Cold tea makes a good drink in summer．

6. Language points There have been major changes in advertising in the past sixty years． in the past＝during the last。 In the past three days，they have had six examinations． No one has been（come）here in the past week．

7. Language points Nobody bought he product，however，because when translated it meant “X puts living things into dry hair when translated＝when it was translated， I won’t go unless Invited． （=…unless am invited．） If playing all day，you’ll learn nothing． when necessary，when possible， if necessary，if possible This difficulty must be avoided if possible．　　 If necessary，we’ll try our best to help you． （＝If it is necessary，…）　　

8. Language points A company that sold hair cream wanted to say “ x puts life into dry hair” ①put life into the dry hair（life为生命力、活力） 使干发生辉。　 ②put living things into the dry hair （living things为有生命的东西）使干头发生虫。

9. Language points Sometimes advertisements tell a story，or the story may be continued over a number of advertisements. ① These apples will keep over the winter. ② He has made great progress in his studies over the past two years．

10. Language points In the 1960s, a British company which made very expensive cars was about to sell its latest car in Germany. in one’s sixties与in the sixties in one’s sixties表示“在某人六十多岁的时候”， in the sixties表达在60年代时，用于指时间。 Karl Marx began to learn English in his fifties.

11. Language points late，lately，later，latter， latest late做副词表示时间上的晚或迟。 lately做副词相当于recently，表示“最近，近来”之意， later做形容词时，表示“以后的，后期的”； latter用作形容词，常与定冠词the连用，表示列举的 两个事物中的后面的一个，译为“后者”，与 the former 相对。 latest是形容词，它指时间的先后中“最近的，最新的”。

12. Language points His coat is the latest style．　　 I haven’t written to her lately．　　 Of the two choices，I prefer the latter．　　 He came back ten days later．　　 He made no close friends during later years.

13. Reading comprehension A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its Worth in advertising, but didn’t get it back.” “How did you write your advertisement?” asked one of the listeners, a merchant.

14. Reading comprehension “Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”　　“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance.

15. Reading comprehension Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The merchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”

16. Reading comprehension This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

17. Reading comprehension 1. The result of the first advertisement was that __ A. the man got his umbrella back B. the man wasted some money advertising C. nobody found the missing umbrella D. the umbrella was found somewhere near the Church 2. “If it fails, I’ll buy you a new one .” suggested that____. A. he was quite sure of success B. he was not sure whether he would get the umbrella hack C. he was rich enough to afford a new umbrella D. he did not know what to do

18. Reading comprehension 3. This is a story about _____ A. a useless advertisement B. how to make an effective advertisement C. how the man lost and found his umbrella D. what the merchant did for the umbrella owner.

19. Grammar 1. A broken cup is lying on the ground.定语 2. This is the hospital built in 1978.后置定语 3. The cup is broken.表语 4. He had his car repaired.宾语补足语 5. Seen from the hill, the city looks very beautiful.状语 区分-ing与过去分词的不同 1） -ing表示主动，过去分词则表示被动。 I saw her opening the door. I saw the door opened.

20. Grammar 2） -ing表示正在进行的动作，过去分词 表示已经 完成的动作。 This is a developing country. Australia is a developed country. a changed world已经变化的世界。 a changing world正在变化的世界。 the risen sun已经升起的太阳。 the rising sun正在升起太阳。　　

21. Exercise on page 28- 29 2 the past participle as attribute 4. Nine out of ten housewives interviewed about the product were satisfied with it. 8. He gave her a beautiful gift designed by himself. 3 The past participle as predicative The streets were lined with trees and rose bushes. The supermarket is crowed with shoppers.

22. Exercise on page 28- 29 4 the past participle as Object complement 1 we have printed 6,000 advertisements. We have had 6,000 advertisements printed. 3. We shall fetch your luggage from the airport. We shall have your luggage fetched from the airport. 5. He is going to film a new advertisement. He is going to have a new advertisement filmed.

23. Exercise on page 28- 29 5 The past participle as Adverbial 1 Devoted to her mother, she looked after her for many years. 3 Admired for her photography, she was persuaded to join the company. 5 Persuaded by his friends to give up smoking, he threw his remaining cigarettes away.