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Unit 1 Advertising

Unit 1 Advertising. 1. Infomercial. Infomercial . On television, an infomercial is a short or regular-length television program that combines information presentation with an integrated suggestion to buy a particular product or service.

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Unit 1 Advertising

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  1. Unit 1Advertising

  2. 1. Infomercial

  3. Infomercial • On television, an infomercial is a short or regular-length television program that combines information presentation with an integrated suggestion to buy a particular product or service. • Exercise equipment and correspondence courses are two products sometimes sold through infomercials. • In the print media, the equivalent to an infomercial is the multi-page "advertising supplement" that is formatted to look like the news part of the medium and contains real information content (Source: Whatis.com -- http://whatis.techtarget.com/definition/infomercial)

  4. 2. False claims • The court ordered Danon to pay the damage to the consumers up to $45 billion for making false claims about the nutritional benefits of its Activia brand yogurt. (source: ABC News)

  5. 3. To be held liable for • Pritawas held liable for her statement that she posted on social media about a hospital in South Jakarta.

  6. 4. Ab machine • You have to learn to use the Ab machine at the gym to strengthen abdominal muscles.

  7. 5. To sue someone • To use a legal process to take someone to court for his /her wrongdoing • Example: The patient sued the doctor for malpractice.

  8. 6. Come On! • Michael: I'm not sure I want to do this. Gob: Come on!  • The single most persuasive phrase in the English language.

  9. 7. Exaggerate

  10. 7. Exaggerate • To describe something as being larger, bigger, better or worse that it really is. Example: • He said he had 20 luxury cars and 5 houses. I think he exaggerated it.

  11. 8. Read the fine prints on the label

  12. 9. To vary • To be different, to become different, to make slightly different Example: You need to varythe workout movements

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