Unit 1 advertising

1. Unit 1 advertising Step 1 lead-in discussion of text A What do you know about types of advertising?

2. Step 2 read the text A and summarization • 1. Prepare for the vocabulary • 1)Layout executive • Expenditure sponsor • Symphony • Rate rating • Proportionately

3. 2. read and understand the passage in limited time • 3. questions • A what is the definition of advertising? • B what are the types of advertising and their respective features according to the text? • C based on the article, what are the three types that direct-action advertising can be divided into? • D what is the general idea of the last part?

4. Step 3 exercises of text A • 1 Comprehension • Choose the right answer of the following multiple choices • 1) the passage mainly discusses all of the following except______ • A types of advertising • B advertising media • C considerations in choosing media • D measuring the effectiveness of advertising

5. 2. vocabulary • 1) Modern business practices have further divided these two types of advertising into distinct approaches. • A distant B different • C distinguished D diverse • 2) examples include the current advertising campaign promoting the merits of cotton as a basic garment material and milk as a natural food. • A quality B nature C softness D excellence

6. Step 4 fast reading • Passage one • Tremendous statistical • Principle consequence • Bestow stringent • Guideline viability • Credibility brownie point • First, read the following question • What is the topic of the passage? • A Japan’s TOM • B Ford’s TQE • C quality management • D product quality