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Unveiling the Power of Twitter: A Comprehensive Guide

Explore the phenomenon of Twitter from 140-character tweets to its impact on marketing and customer service. Discover the dos and don'ts and learn how to harness the power of hashtags. This resource provides insights into Twitter's vast reach and its influence in the corporate world. Presented by Paul Alves, delve into the essentials of Twitter usage and best practices. Stay informed on the latest Twitter statistics and understand the potential repercussions of a single tweet. Dive into the world of Twitter with this comprehensive guide.

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Unveiling the Power of Twitter: A Comprehensive Guide

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  1. Introduction to Twitter W.O. Mitchell Student Council Feb. 24, 2017 Presented by Paul Alves

  2. https://arnoldzwicky.org/2014/06/20/more-octothorpe-wrangling/https://arnoldzwicky.org/2014/06/20/more-octothorpe-wrangling/

  3. http://cleaneatsfastfeets.com/2014/11/13/popping-tags/hashtag-comic/http://cleaneatsfastfeets.com/2014/11/13/popping-tags/hashtag-comic/

  4. Is Twitter a big deal? • 310 Million monthly active users • 1.3 Billion accounts • 500 Million visit Twitter monthly without logging in • Katy Perry has >96 Million followers • 500 Million Tweets per day; 6,000 per s Source: https://www.brandwatch.com/blog/44-twitter-stats-2016/

  5. Corporate Presence • 65.8% of US companies with >100 employees use Twitter for marketing • Brands on twitter respond to customers questions within 1h24m on average. • Companies using Twitter for customer service see a 19% increase in customer satisfaction. Source: https://www.brandwatch.com/blog/44-twitter-stats-2016/

  6. One Bad Tweet Costs $136 Billion April, 2013 Source: https://www.washingtonpost.com/news/worldviews/wp/2013/04/23/syrian-hackers-claim-ap-hack-that-tipped-stock-market-by-136-billion-is-it-terrorism/?utm_term=.81668a263694

  7. What is Twitter? • Tweet 140 character (max) message • Follower Subscriber to all Tweets from one account • Retweet Sending someone else’s message to your followers • Reply Post public reply to a Tweet • Direct message Private message to another account • #Hashtag Search term to link topics

  8. Example Tweets

  9. Calgary Police

  10. Calgary Tranist

  11. City of Calgary

  12. Alberta Education

  13. Demo

  14. Source: http://bhujbalview.blogspot.ca/2011/03/top-10-jokes-about-twitter.html

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