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$$$Promotion & Funding$$$

Establishing a service district for sustainability, budget stability, and long-term planning. Collaborating with local stakeholders to raise funds for the county office, campus, and programs. Implementing a marketing plan and timeline, building endorsements, and utilizing promotional materials.

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$$$Promotion & Funding$$$

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  1. $$$Promotion & Funding$$$ Brian Tuck, OSU, J Lee Miller, PSU

  2. Wasco County • Mix of Rural/Urban • 25k (15-13,000) • 2400 sq. miles • Ag., Forestry, Fishing • Government • Light Manufacturing/Google • Tourism

  3. Measure 33-53 Wasco County 4-H & Extension Service District

  4. Why Form a Service District?? • Sustainability (survival) - Permanent Tax Rate • Budget Stability - $370K • Long-term Planning

  5. Takes a Village to Raise Money $$$ • County Office, Campus, 4-H Members and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Legislators, Unions, Community College, SBDC, County Court, Teachers, Friends, Family, Neighbors, Farmers, Ranchers, Local Newspapers…..

  6. Issues • Marketing Plan/Timeline (who/when) • What’s In a Name – 4-H & Extension • October – 4-H Recruitment • Local support – technical (County Admin., Clerk, Attorney, other agencies/university) • Costs (election, legal etc.) • Competition – Push Back

  7. Promotion – Issues • When to start your campaign • Start slow and build in intensity • Endorsements by a variety of service groups, individuals, local newspapers, legislators, commodity groups…….. • Advisory Councils • Chamber of Commerce – Join!!!!

  8. Creativity is the Key (parade floats, door • hangers, door to door visits, phone calls, • radio interviews, table displays, bumper, • stickers, refrigerator magnets, buttons…. • Special media events – OSU President Promotion – Ideas

  9. Promotion – Ideas Mailers – (coverage, expensive) Get mailing list from assessor and purge for duplicates - expensive Brochures, Handouts, Service Maps Information Packets Frequently Asked Questions

  10. Promotion – Issues • Use a common design for promotion materials

  11. Promotion – Ideas(9)(#8) Yard Signs (400) Newspaper Advertisements (when, size, #, cost) Radio, TV PSA’s (when, length, #, cost)

  12. Wasco County4-H & Extension Service District Bringing The University To Wasco County Since 1916

  13. Promotion – Ideas Street Banners (4’x20’) Cost $600

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