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Business communication

Business communication. What is communication?. “Communication” comes from the Latin word “ communis ” which means “common” When individuals communicate, they try to establish a common understanding between or among themselves. What is communication? (Cont.).

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Business communication

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  1. Business communication

  2. What is communication? • “Communication” comes from the Latin word “communis” which means “common” • When individuals communicate, they try to establish a common understanding between or among themselves.

  3. What is communication? (Cont.) • The process of speaking, writing etc., by which people exchange information or express their thoughts and feelings • The way people express their thoughts and feelings or share information • A letter, message, or telephone call Source: LONGMAN Dictionary of Contemporary English

  4. Business Communication • Definition:the process of establishing a common understanding between or among people within a business environment

  5. Goals of Business Communication • Receiver Understanding • Receiver Response • Favorable Relationships • Organizational Goodwill

  6. What is goodwill? • The kind feelings towards or between people and a willingness to be helpful • The value that company has because it has a good relationship with its customers Resource: LONGMAN Dictionary of Contemporary English

  7. 2 Main Communication Forms • Verbal Communication: communication uses the words • Nonverbal Communication: does not use words

  8. Verbal Communication • Face-to-face or phone conversations • Meetings • E-mail and voice-mail messages • Letters and memos • Reports

  9. Nonverbal Communication • Pictures • Company logos • Gestures and body language

  10. Why communication is important? • In your workplace, you’ll communicate by reading information; listening to instructions; asking questions; solving problem with other workers in teams • Communication ability consistently ranks first among the qualities that employers look for in college graduates!

  11. 3 Basic Purposes of Business Communication • To inform • To request or persuade • To build goodwill

  12. 5 Basic Criteria for Business Writing: • Is clear: readers gets the meaning the writer intended easily • Is complete: all of reader’s questions are answered • Is correct: all information in message is accurate • Saves reader’s time: style, organization, visual impact help reader to read, understand • Builds goodwill: message represents a positive image of writer and organization

  13. Communicating across cultures

  14. Multicultural Business Communication • Definition1:the transmission of information among business people of different cultures, whether within national boundaries or across national boundaries • Definition2: Communication with many cultures; multinational communication is interaction across national boundaries

  15. Diversity • Gender • Race and ethnicity • Regional and national origin • Social class • Religion • Age • Sexual orientation (the fact of being Heterosexual or Homosexual) • Physical ability

  16. FYI • Diversity increases in the global marketplace • Business Week reports that two-thirds of all industries either operate globally or are in the process of doing so

  17. How does diversity relate to business communication?

  18. Culture • Our understanding of acceptable actions and beliefs

  19. High-context culture or Low-context culture

  20. High-context or Low-context • High-context cultures: indirectness, politeness, ambiguity (Examples: Japan, United Arab Emirates) • Low-context cultures: directness, confrontation, clarity (Examples: German, Canada, the United States)

  21. High-context culture VS. Low-context culture Source: ChangingMinds.org, n.d.

  22. Opinion

  23. Way of Life

  24. Punctuality

  25. Contacts

  26. Anger

  27. Party

  28. 3 Meals a Day

  29. Queue When Waiting

  30. HSBC’s Advertisement • http://www.youtube.com/watch?v=ALWwK7Vz4gY

  31. Cross cultural communication • http://www.youtube.com/watch?v=BrJTf97Ev8o

  32. Is this true? Source: http://ikarusblog.blogspot.com/2010/04/international-business-reading.html

  33. Gesture Around the World • http://www.youtube.com/watch?v=fa_GCK-Czqs

  34. Body language, the power is in the palm of your hands: Allan Pease at TEDx Macquarie University • http://www.youtube.com/watch?v=ZZZ7k8cMA-4

  35. How to kill your body language Frankenstein and inspire the villagers: Scott Rouse at TEDxNashville • http://www.youtube.com/watch?v=Ro2dgzXKJfQ

  36. Stereotypes Intercultural Communication • http://www.youtube.com/watch?v=LQQtoyStMe4

  37. The Successful Intercultural Communicator is: • Aware of the values, beliefs, and practices in other cultures. • Sensitive to differences among individuals within a culture. • Aware that his/her preferred values and behaviors are influenced by culture and are not necessarily “right.” • Sensitive to verbal and nonverbal behavior. • Flexible and open to change

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