1 / 17

Myers-Briggs Typology and Gamers

Myers-Briggs Typology and Gamers. The Model in Brief. Four pairs of traits: Extraversion vs Introversion (E vs I), (50-50) Sensing vs Intuition (S vs N), (70-30) Thinking vs Feeling (T vs F), (50-50), (60 M - 70 F) Judging vs Perceiving (J vs P), (55-45) Sixteen Types:

byrd
Download Presentation

Myers-Briggs Typology and Gamers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Myers-Briggs Typology and Gamers

  2. The Model in Brief • Four pairs of traits: • Extraversion vs Introversion (E vs I), (50-50) • Sensing vs Intuition (S vs N), (70-30) • Thinking vs Feeling (T vs F), (50-50), (60 M - 70 F) • Judging vs Perceiving (J vs P), (55-45) • Sixteen Types: • ISTJ, ISFJ, INFJ, INTJ, ISTP, ISFP, INFP, INTP • ESTP, ESFP, ENFP, ENTP, ESTJ, ESFJ, ENFJ, ENTJ

  3. How Games Are Played E I Play as a willing preference Playing for long periods on their own Majority of games are played by I-types • Play when they are bored • Enjoy games in a social situation • Sharing the gameplay (”pad passing”) Hint: E-type gamers should not underestimated (e.g. Dance Dance Revolution’s success)

  4. Learning and Problem Solving S N Patient with abstract or complex material Can intuit controls and mechanics on their own • Patient with routine material • Need linear exercises to learn controls etc. Hint: A good tutorial environment is designed to be approached from both the routine exercise angle and the learn-by-experimentation method Hint: Use intuition puzzles for secondary rewards

  5. Motivation T F Respond best when receiving personal encouragement • Learn best when given clear objective goals and rationales • Games mostly rely on T-types Hint: Incorporate design elements that reflect the needs of F-types

  6. Goal-Orientation J P Tend towards process-orientation Play to improve their abilities Prefer games with no clear end condition • Tend towards strong goal-orientation • Play to complete goals • Prefer games they can definitely complete Hint: The most appropriate game structures for a mass market are those in which players can pick and choose what they are going to do, but must complete a proportion of the material to progress and complete the game

  7. Challenge vs Fun (TJ vs FP) • The Sims is the best selling all-time PC game • The only significant FP-style game • Very few FP-style people in the business • The problem is: • Without sufficient marketing games have difficulty reaching mass market with Hardcore evangelization (and they are mostly T-biased even if they are not J-biased)

  8. The DGD1 Demographic Model

  9. The Research • DGD1 = Demographic Game Design 1 • Developed by iHobo • Groundwork, two components: • 32 question Myers-Briggs personality test • Short questionnaire to determine game purchasing and playing habits • Got a good mix between hardcore and casual players for the survey

  10. Conqueror (TJ) H1 C1 Mainly ISTJ Mostly interested in competition and winning Interpersonal competition Want to humiliate/crush opponents FPS, racing games • Mainly INTJ, ISTJ • Want to 100% complete games • Want to see and do everything • Competition against themselves • Action, RPG Style of play: Progess: Rapid Advancement Story: Plot or Irrelevant Social: Online

  11. Manager (TP) H2 C2 Mainly ISTP Less intuive -> more comfortable with familiar settings Realism, construction & management • Maily INTP, ISTP • Strategy, adventure • Likely to stop if game is too difficult • Want to master a game Style of play: Progess: Steady Story: Plot Social: None?

  12. Wanderer (FP) H3 C3 Mainly ENFP Same taste but less gameliterate than H3 Need their games supremely easy Find one game and play it a lot (as not many games are made for them) • Mainly INFP • Most intuitive of all groups • Show interest in finesse • Play a lot, but often consider games too hard • Story + setting important • But also like puzzle games if they get an experience they enjoy Style of play: Progess: New Toys Story: Character/Emotion Social: Talk about what they like

  13. Participant (FJ) H4 C4 Mainly ESFJ? Largest group in population Very little about them Co-op games, competitive multiplayer games Social play • Mainly ESFJ? • Largest group in population • Very little about them • RPG, the closest they could find in a game they would like • Competitiveness not desired Style of play: Progess: Narrative Story: Character/Emotion Social: Multiplayer

  14. Psychological Profiling:Entering the Mind of the Game Player

  15. Two case studies • CSI: Dark Motives • The Simpsons: Hit & Run

  16. CSI: Dark Motives • Disagreements about the ”optimum feature set”, (needed to know the target audience) • Used Myers-Briggs Type Indicator • Matched the expected types of gamers with the MB typologies • Result: • Clear understanding of the intended audience • Made it easier to put their interests first • Design considerations could be evaluated • New tutorial level made for all the S-types in the target audience

  17. Simpsons: Hit & Run • First phase: Pure brainstorming session • Second phase: Create a ”design filter” based on consumer profiling • Third phase: Apply the filter on the brainstorm ideas to get a manageable feature set • Result: • Cut out dozens of ideas that did not focus on meeting the demands of the intended audience • Had a workable design feature set within the proposed production schedule

More Related