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In times of crisis. Organising and Recruiting in the workplace. Ignoring the crisis is not an Option. Challenges. Defining the crisis: Media in turmoil Loss of employment Outsourcing Emergence of new media. Challenges. Trade Unions in Crisis Impact on union membership
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In times of crisis Organising and Recruiting in the workplace
Challenges • Defining the crisis: Media in turmoil • Loss of employment • Outsourcing • Emergence of new media
Challenges • Trade Unions in Crisis • Impact on union membership • Impact on union activity • Change in work patterns
Challenges • Crisis breeds Fear Sit Down You're Rocking the Boat
opportunities • We Can Shout Stop
Opportunities Build Solidarity BREAK the Cycle of Isolation EMPOWER the Individual
How Relevant Are We? Women Young People Students
Relevance is Key What are the issues? Abuse of Interns Gender Pay Gap Executive Pay Pensions Ownership Work Practices
Recruitment Most people say they were not asked to join Make recruitment a central plank of union activity Set Targets Monitor progress Tailor material Use variety of media
Recruitment does not Just Happen Plan your strategy Engage activists at every level Build on achievements Map workplaces Do your homework
The NUJ experience National strategy Training for recruitment • Back to Basics • Contact former members • Monitor departures • Make joining easy • Eliminate red tape